Tanqueray, widely known as one of the world’s most celebrated gin, recently unveiled GIN IS IN, their latest US campaign. The creative celebrates the iconic Tanqueray & Tonic cocktail, but with a new, cutting edge look that draws inspiration from the world of fashion. GIN IS IN is a national advertising campaign created by Yard […]
Launch specialist agency Five by Five has announced the entire panel for the UK chapter of its Launch Marketing Council. The official line-up of experienced marketers, investors and founders will hold its first roundtable on 12th September at London’s Devonshire Club, discussing launch marketing with the aim of promoting and establishing it as a discipline […]
Diageo has this month launched one of the most sophisticated digital out-of-home (OOH) portfolio campaign that the medium has ever seen. Devised by out-of-home and location marketing specialist Posterscope and Carat, in partnership with Liveposter, the portfolio campaign uses the JCDecaux LDN network and will see advertising campaigns for five of Diageo’s spirit brands – […]
Brand design agency Vault49 has produced a playful animation to celebrate the UK launch of Baileys Strawberries & Cream, just in time for Wimbledon. Not a brand that’s usually associated with the hot summer months, Baileys has launched its Strawberries & Cream limited edition in the UK at a time when this delicious treat is […]
Many brands often believe they have a responsibility to serve a purpose which reaches beyond their business objectives. According to Havas’ Meaningful Brands research, three-quarters of people feel the same way, expecting their chosen brands to make a positive contribution towards wellbeing and quality of life. Brand purpose has many definitions, but in its basic […]
Diageo’s gin brand Tanqueray, has unveiled a new look for Tanqueray Rangpur alongside the news that it’s extending its distribution into new markets. Named after an exotic lime which originated from India, Tanqueray Rangpur is a light, easy-drinking gin with a juicy citrus taste, making it the perfect gin for the summer. Since it first […]
Guinness has launched a highly targeted, out-of-home (OOH) campaign for its iconic draught stout that uses data to reach Guinness fans based on their location, behaviour and affinity to the brand. The campaign draws mobile data from apps, Instagram and Twitter to identify a bespoke audience demonstrating a passion for sports and pubs, combined with […]
As warmer weather returns across the country, Diageo continues its summer campaign for Smirnoff Cider with the launch of new dynamic digital OOH that activates when the outside temperature reaches 19 degrees. Devised by out-of-home (OOH) and location marketing specialist Posterscope and media agency Carat, the campaign seeks to capture the attention of people at […]
OLIVER Group, the in-house agency specialist, today announces it has made a strategic investment in Adjust Your Set, one of the UK’s leading digital content agencies. Adjust Your Set will continue to operate as a standalone agency within the OLIVER Group, retaining its existing client portfolio and brand strategy. Adjust Your Set will operate under […]
Creative marketing agency RPM has announced the promotion of Tim Jones to the role of Creative Director. Jones has been at RPM for eight years in which time he has been responsible for award-winning campaigns across brand comms, Enhanced-Shopper Experience and Experience-First Platforms. His new role is to lead RPM’s creative department into the agency’s […]