82% considered B2B digital marketing as a new business driver
65% of marketers plan to increase their B2B digital marketing spend
62% plan to refresh their B2B marketing strategy this year
Creative technology studio Appetite Creative Solutions, today released results from its first ever B2B Marketing Survey. With 82% of respondents viewing B2B marketing as a vital driving force for new business. Despite Covid-19, uncertainty over two thirds (65%) of marketers are looking to increase their digital marketing spend in 2021. Over two thirds (68%) of […]
Social-first creative agency Digital Natives have appointed Pete Sanna as creative director following a year of sustained growth. Pete joins from Iris, where he spent the last six and a half years as Associate Creative Director, leading social as part of a number of integrated campaigns for global brands including Shell, Samsung, Sane and Philips […]
Kallø, the organic stocks and rice cake brand owned by Ecotone UK (formerly Wessanen UK), has launched a new digital marketing campaign titled ‘Better by Nature’. The execution aims to inspire and facilitate more natural food choices while connecting new customers to Kallø’s range of real-food products. Wholesome animations linking the brand’s leading products with wild animals […]
Global digital marketing agency Croud appoints Emil Bielski, former Chief Strategy Officer at iProspect, as UK Managing Director. This appointment follows the agency’s recent £30m investment deal with LDC, the private equity arm of Lloyds Banking Group. Founded in 2011, Croud provides digital marketing services to some of the world’s leading brands, including IWG, eve sleep, The […]
Christine Brewis, Head of Digital Marketing at Studio Graphene
Creating a successful tech startup is inarguably a huge challenge. According to research, 60% close up shop within their first three years. This makes sense: the market is crowded with a multiplicity of well-executed products, and finding a niche is difficult. Indeed, 42% fail apparently because their core product offering was simply not strong enough […]
Global digital marketing agency Croud today appoints Jerry Buhlmann, former CEO of Dentsu Aegis Network, as non-executive chairman, in the wake of record growth and a recent multi-million pound investment for the independent business. Buhlmann’s focus will be to support the management and Board of Croud and accelerate the agency’s global growth, taking Croud’s unique […]
The platform, which features a Netflix-style subscription model, uses AI to find authentic images and videos based on written marketing content and predicts how images will perform, saving marketers time
· The Aarhus-based startup JumpStory has raised $1m after two rounds of funding · Netflix-style subscription makes stock image sourcing fast, effortless and affordable · AI-powered search features are now available in 40 different languages, giving users unlimited access to over 15 million authentic photos, videos, icons, illustrations and vectors, with music soon to be […]
Victorinox has appointed creative agency Collective London to run its global social account after a three-way pitch. Collective London’s appointment is part of the luxury lifestyle brand’s plan to consolidate its digital marketing within its marketing team. Victorinox is looking to extend its reach and relevance through a global audience on social. The maker of […]
Shortly after the announcement of their merger with the Jellyfish Group, the data-driven specialist Tradelab will now adopt the brand Jellyfish® and trade as Jellyfish, creating a new digital marketing global business partner. To further enhance the brand’s global reach, the German, Spanish, Italian and Brazilian Tradelab offices become globally unified and ready to deliver […]
Digitaloft is delighted to announce its recent expansion to London and launch of the agency’s hub in Farringdon after a successful 2019. The Lake District based search marketing agency has gone from strength to strength in recent years since being founded by James Brockbank in 2013. James comments: “2019 was a great year for us; […]
