Specialist B2B PR and communications agency, Limelight has been appointed by industry leading, marketing technology provider, IgnitionOne to raise the profile of its digital marketing suite within the UK market and educate marketers on score-powered performance. With a global footprint of over 450 employees in 17 offices, across 10 countries, IgnitionOne is one of the […]
 The O2 has unveiled a photo booth at its London arena which it hopes will make events more shareable across social media. Created out of a partnership with R/GA London, the photo booth takes multiple shots of fans and produces a unique, highly shareable, animation. Each animation is instantly sent to fans’ mobiles to be […]
H&M is planning to broadcast a Super Bowl TV ad starring David Beckham that will allow viewers to buy items from the former footballer’s underwear range directly through their TVs. According to reports, the Swedish fashion retailer is returning to the Super Bowl after a year away with a campaign for Beckham’s Bodywear range. Viewers […]
Bupa is launching its first global marketing campaign as it adopts a more “conversational” tone and seeks to get its Ground Miles walking app into “as many hands as possible”. http://www.youtube.com/watch?v=kmtQ1PIhdfA#t=29 The digital marketing campaign featuring an “overblown American stereotype” called Chad Stryder is being supported by a global seeding strategy in order to support […]
The BBC and BBC Worldwide have created a fan-powered social campaign to celebrate the 50th anniversary episode of Doctor Who, called #Savetheday. Created by Zag, the consultancy arm of ad agency BBH, the digitally-led off-air campaign aims to harness the excitement and creativity of Doctor Who fans across the globe in the run up to […]
http://www.youtube.com/watch?v=9Jc-KV0AgkY In its struggle to dispel controversy around the payday loan sector, Wonga has created a film featuring 12 of its customers who it claims have spoken unscripted about a part of their lives that required them to take out a Wonga loan. Gary Tarn, the BAFTA-nominated director behind documentaries Black Sun and The Prophet, […]
Tesco is set to install hundreds of screens that will scan people’s faces as they queue at tills, which will determine their age and gender, to deliver tailored ads. The scheme will be delivered by Lord Alan Sugar’s company Amscreen, in a five-year deal that will roll out 450 of the “OptimEyes” system in Tesco […]
Marks & Spencer is running a social media campaign to build anticipation for its ‘Alice in Wonderland’-themed Christmas ad, which revives its ‘Magic & Sparkle’ strapline and stars Helena Bonham-Carter. The retailer is running a teaser clip of Rosie Huntington-Whiteley chasing after a Scottie dog, before falling down an ‘Alice in Wonderland’-style hole, on its […]
Instagram is inviting users to “learn more” about how advertising will be added to the photo-sharing site and has unveiled an image of a test ad, which will roll out in the US next week. In a blog, the Facebook-owned social media site outlines what US users can expect to see soon. The photographs will […]
Elle magazine has paired Mother, Brave and Widen & Kennedy with three groups of feminists, to create campaigns that try to define the modern face of feminism, for its November issue. The ‘Rebranding Feminism’ project aims to re-imagine the feminist movement for today, in the context of pay gaps, stereotypes and the fact that the […]