Wretch 32 stars in campaign for rail safety by National Rail

Wretch 32 stars in campaign for rail safety by National Rail

Network Rail has unveiled a film and online game – ‘Track Tests’ –with rapper, Wretch 32, and spoken word performer, George the Poet, which looks to stop death and accidents on the tracks. Created by M&C Saatchi, the campaign sees a series of tests highlighting the difficulty of hearing approaching trains to see if the […]

Facebook users ‘witness a stabbing’ with Red Cross app

Facebook users ‘witness a stabbing’ with Red Cross app

The British Red Cross has launched an app that lets users witness a knife attack on a bus, using Facebook data to personalise an online film. The charity’s ‘Witness’ app integrates with a viewer’s Facebook account and inserts information from their profile into the film, which features a young man being stabbed on a night […]

MTV launches online prank campaign

MTV launches online prank campaign

MTV UK has launched an online prank campaign that tricks viewers into thinking they are chatting live in a webcam forum to people from the latest series of ‘Catfish’. The second series of ‘Catfish’ begins on 2 September and follows the stories of couples who have fallen in love online without ever meeting each other […]

Audi launches user-generated 3D microsite

Audi launches user-generated 3D microsite

Audi Germany has launched a real-time interactive microsite that turns user-generated content on Facebook, Twitter and Instagram into a 3D visualization of the latest Audi R8. Razorfish Germany and the creative production company Minivegas were asked to create an engaging web experience that would both find out more about Audi’s fans and thank them for […]

Twitter launches global partnership with WPP

Twitter launches global partnership with WPP

Twitter and WPP have signed a deal that will see the ad giant integrate Twitter data into its media and analytics platforms, and will include the launch of data products. The global strategic partnership spans a number of WPP companies, including GroupM, Kantar and digital agencies including Wunderman. Sir Martin Sorrell, WPP chief executive, said: […]