MarComm’s Star Parade is a series where we shine the spotlight on some of the global stars from the Marketing and Communications industry, and Out There Media’s Rovertos (Rob) Bampiha, certainly fits that bill. In his 17-plus-years in the business, Rob has worked with the likes of PepsiCo, Diageo, Heineken, Nestle, McDonald’s, P&G and FrieslandCampina. But don’t take our […]
Turkish Airlines has appointed football content specialist Copa90 to create digital content to support its official sponsorship of the 2016 UEFA European Championship. Content will include the series ‘Meet Europe’s Best’ – the ultimate football road trip – with coverage of Europe’s ‘best fans’ which will explore why international football is so special to them, […]
With less than a month to go until the EU Referendum, Operation Black Vote, the organisation dedicated to enabling the African British and Asian British communities to claim their place in politics, has partnered again with Saatchi & Saatchi London to create a hard-hitting poster to encourage BAME communities to register to vote in the […]
TMW Unlimited has created a dedicated digital production studio for Sony Mobile’s global digital marketing team. The Sony Mobile Studio, which will sit in house at the agency, handles high volume, fast turnaround (from two hours to same-day response) digital asset creation and adaption. The studio is run by TMW Unlimited senior creative Fraser Leggat […]
The popularity of social media channels as a tool to engage with employees is waning, according to a survey of over 500 Internal Communications (IC) professionals. The fifth annual Inside Insight market survey – carried out by the global recruitment specialist for corporate and marketing communications, VMA Group – found that less than half (43%) […]
Sony Music Entertainment have partnered with Craft London to launch an online campaign for Kygo’s new album, Cloud Nine, which was released on May 13th. Kygo – real name Kyrre Gørvell-Dahll – gained international recognition in 2013 for his remixes of popular songs including Ed Sheeran, Ellie Goulding and Passenger. He then went on to […]
In the run-up to May half-term and the summer holiday season VisitEngland has today launched its largest domestic marketing campaign for 2016 to promote amazing ‘moments’ that can only be experienced on a trip across Great Britain and Northern Ireland. The four-week #OMGB ‘Home of Amazing Moments’ TV, digital and print campaign, part of the […]
[KGVID]https://marcommnews.com/wp-content/uploads/2016/05/Fujitsu_Graded_Master-720p_HD_MPEG_4_converted.mp4[/KGVID] Fujitsu has launched a new global online film targeting business customers showing how it harnesses data to digitally transform people’s lives and businesses. The film, created by mcgarrybowen and Found Studio, aims to reinforce Fujitsu’s position as a world leader in the processing, storage and analysis of Big Data and bring to life the […]
OLIVER Group has poached Havas London’s head of technology and innovation. Michael Olaye will play a pivotal role at OLIVER-owned digital agency DARE to harness the power of its digital offer. As well as this, Olaye will spearhead strategic technical planning for OLIVER Group UK overall as part of its ambitious growth strategy. Olaye’s remit […]
[KGVID width=”600″ height=”338″]https://marcommnews.com/wp-content/uploads/2016/05/BRO_SKPR064_040_YouTube.mp4[/KGVID] Sky has launched a major new campaign recognising the nation’s obsession with box sets, showing just how ‘Addictively Good’ Sky Box Sets are. The campaign comprises: TV advertising; press; outdoor; social and digital. Created by Brothers and Sisters, the campaign takes a comical look at the inner conflicts faced by everyone who’s […]