AKQA announced the winners of Future Lions, the official student awards at the Cannes Lions International Festival of Creativity. Future Lions attracted more than 2,100 students from 64 countries, making it the most successful year to date.
The five winning ideas and teams are:
Ask the Candidates for CNN
Team: Yeon Sang Yoon and Jin Sug Park
School: School of Visual Arts, United States
BeHeard for Vocal ID
Team: Pablo Criado Martínez, Luis Camacho Cabo and Daniel Zilch
School: Miami Ad School Madrid
BoseNeuro 35 for Bose
Team: Stanley Hines, Jr. Limah Taeb and Xia Du
School: VCU Brandcenter, United States
Google Assistant KIDS for Google
Team: Min Young Park, Jisoo Hong and Ji Hoon Kim
School: School for Visual Arts, United States
MediBrush for Kolibee
Team: Gabriela van der Linden and Aleksandr Bobrov
School: Miami Ad School, Europe
Berghs School of Communication is named Future Lions School of the Year, having received more shortlisted finalists than any other school. This is the fourth year in a row that Berghs has won this recognition.
Each winning team and Berghs School of Communications were awarded with the Future Lions trophy on stage in the Debussy Theatre at the Palais des Festivals, Cannes. The ceremony was hosted by AKQA Managing Director Sam Kelly and Group Creative Director Ian Wharton.
Sam Kelly said: “This year’s winners showcased innovation and curiosity, beginning a career that holds no boundaries. All their ideas demonstrate the desire for brands to make a meaningful impact to our future.”
Google was the official partner of Future Lions for the fourth year running.
Now in its 12th year, Future Lions continues its global reach with the next generation, launching the careers of over 70 of today’s best creatives. This year’s theme encouraged those to go beyond what’s expected to create the future.