Royal Mail announced that its MailshotMaker tool has integrated with the customer engagement platform, dotdigital Engagement Cloud. The integration means that Engagement Cloud users can now include direct mail as part of any omnichannel campaign. Customers are now able to automate the messaging and timing of direct mail campaigns in the same way as digital […]
Following the introduction of GDPR in May 2018 close to half (45 per cent of consumers) believe that the mail they receive from brands is now more relevant, new research from Wilmington Millennium reveals. The retail industry is the best performing sector with 52 per cent of consumers saying that offers and information through the […]
We live in a world that is undoubtedly becoming more digital — but is it all becoming a bit over the top? Businesses all over the world are starting to use email as one of their primary routes for brand awareness to consumers who are likely already. But it is of paramount importance to understand […]
[KGVID width=”700″ height=”394″]https://marcommnews.com/wp-content/uploads/2017/11/GOO_NSPC001_060.mp4[/KGVID] GOOD Agency has created its first new integrated fundraising campaign with major UK children’s charity NSPCC after being appointed as its lead fundraising agency. The Christmas campaign juxtaposes the joy and magic usually associated with Christmas with the experience of a child who is being sexually abused and suffering in silence. It […]
Nissan has unveiled a new direct mail campaign to promote its new Juke models: the Nismo and the n-tec. Created by TMW, the DM pack opens to reveal a double-sided card with dual challenges ‘Are you Juke enough?’ for the 200hp Nismo and ‘Test your limits’ for the n-tec, accompanied by a sensor that turns […]