Royal Mail’s Mailshotmaker Brings Direct Mail Into The Heart of Omnichannel Campaigns

Royal Mail’s Mailshotmaker Brings Direct Mail Into The Heart of Omnichannel Campaigns

Royal Mail announced that its MailshotMaker tool has integrated with the customer engagement platform, dotdigital Engagement Cloud. The integration means that Engagement Cloud users can now include direct mail as part of any omnichannel campaign.  Customers are now able to automate the messaging and timing of direct mail campaigns in the same way as digital […]

GOOD Agency and NSPCC’s campaign inspires support for sexually abused children

GOOD Agency and NSPCC’s campaign inspires support for sexually abused children

[KGVID width=”700″ height=”394″]https://marcommnews.com/wp-content/uploads/2017/11/GOO_NSPC001_060.mp4[/KGVID] GOOD Agency has created its first new integrated fundraising campaign with major UK children’s charity NSPCC after being appointed as its lead fundraising agency. The Christmas campaign juxtaposes the joy and magic usually associated with Christmas with the experience of a child who is being sexually abused and suffering in silence. It […]

Nissan unveils direct mail campaign for new Juke models

Nissan unveils direct mail campaign for new Juke models

Nissan has unveiled a new direct mail campaign to promote its new Juke models: the Nismo and the n-tec. Created by TMW, the DM pack opens to reveal a double-sided card with dual challenges ‘Are you Juke enough?’ for the 200hp Nismo and ‘Test your limits’ for the n-tec, accompanied by a sensor that turns […]