Today, VIOOH, the leading premium global digital out of home (DOOH) supply-side platform, announced its full year emissions intensity (an objective measure of carbon efficiency) for 2023, which was below 0.35 grams CO2e per ad impression. Working with its sustainability partner Cedara, the Carbon Intelligence Platform and a supporter of Ad Net Zero, the 2023 calculations […]
BackLite Media, a leading out-of-home (OOH) advertising company in the UAE, is proud to announce an exciting new partnership with VIOOH, a leading premium global digital out-of-home (DOOH) supply-side platform. This partnership marks VIOOH’s first entry into the Middle East’s DOOH market and represents a significant milestone for both companies as they expand their regional […]
Today, VIOOH, the leading premium global digital out of home (DOOH) supply-side platform, released its annual research into the programmatic DOOH (prDOOH) market. The findings show that the UK is a well-established prDOOH market, with programmatic accounting for almost a third (29%) of campaigns in the past 18 months. This is the highest growth rate […]
New collaboration to debut at prime Los Angeles locations KEVANI, Inc. (“KEVANI“), a leading innovator in out of home media development, is pleased to announce its partnership with VIOOH, the leading premium global digital out-of-home (DOOH) supply-side platform. This collaboration will allow advertisers to leverage VIOOH’s programmatic platform and KEVANI’s premium inventory to create high-impact […]
Today, VIOOH, the leading premium global digital out of home (DOOH) supply-side platform, announced a new nationwide programmatic media owner partnership in the US, collaborating with Intersection, the leading experience-driven out-of-home media and technology company with audiences across top US cities. Operating in New York, Chicago, Philadelphia and other major US cities, Intersection supplies coverage across thousands of digital screens strategically placed in high […]
Today, Tequila Rose, the original strawberry cream liqueur, has launched a new campaign to bring pink energy to summer evenings with a multimedia campaign targeting glamourous, fun, trendsetters. The TV campaign starts tonight alongside popular ITV2 reality show Love Island 2024 and is supported by out of home, PR, events, and social media until the […]
Budweiser, part of AB InBev, has joined forces with legendary artist Sir Peter Blake, the godfather of British Pop Art to launch an exclusive limited-edition can which doubles as a collectable piece of Pop Art. Giving people the chance to own a piece of timeless art, the collaboration between the iconic American beer brand and […]
Intuition by Wilkinson Sword, Recipe and VCCP Media launch campaign to spotlight the Intuition 2-in-1 razor with a 3D special-build out of home site at Westfield London. The outdoor ad depicts a 3D razorhead bursting out from the billboard. The special build creatively demonstrates the use of Intuition 2-in-1 razor which has a built-in shaving […]
The pioneering execution across two iconic DOOH units in Times Square sees screens display 3D elements in tandem across a 15 second spot featuring the new Shasta Boot Tall Leading digital marketing business Jellyfish today announces the rollout of an attention-grabbing 3D digital out-of-home (DOOH) campaign for the UGG® brand’s new winter lifestyle collection, to […]
KLM Royal Dutch Airlines Premium Comfort Class goes big on outdoor; The Brand Sigma executed the strategic OOH campaign. KLM Royal Dutch Airlines introduces new Premium Comfort Class on India routes. The launch highlights the importance of India as a focus market for KLM. The new cabin available on flights between Bengaluru, Delhi and Mumbai […]