Grand Visual kicks-off a unique, large-format Augmented Reality (AR) experience at Zürich’s main train station for Coca-Cola. The campaign celebrates the FIFA World Cup and the soft drinks brand continued support of the game. Lucky fans get to experience firsthand, what it’s like to play alongside Switzerland’s Xherdan Shaqiri on-screen. Participants are treated to […]
Dulux is inviting London and Amsterdam citizens to add colour to each other’s lives, using a live link connecting the two European capitals, powered by Ocean Outdoor’s international alliance and the latest digital out of home technology. Created by MullenLowe London, Let’s Colour won the International Prize in Ocean Outdoor’s annual digital creative competition which looks […]
The Department for International Trade is celebrating the success of the UK Creative Services sector at 2018’s Cannes Lions Festival of Creativity as it launches a new campaign from M&C Saatchi. The campaign playfully nods to the haul of silverware the UK is expected to bring home again this year, as it enlists the quintessential […]
LEGO launches a digital OOH campaign which invites shoppers to “Master the Force” to build the galaxy using on-screen LEGO bricks. The experiential campaign follows on from the debut of Solo: A Star Wars Story on the 25th May and promotes the latest characters and brick sets tied to the Star Wars anthology. The interactive […]
McDonald’s is launching a national digital outdoor campaign that uses MET Office real-time data to bring to life April’s unpredictable weather conditions. In order to take part in Britain’s favourite topic of conversation, Leo Burnett London turned the McDonald’s menu into weather icons to represent the live temperature and 5-day forecasts. For example, an unwrapped […]
Ocean Outdoor has increased its presence in Manchester with new locations, a new office, more staff and the launch of the City’s first ever Two Towers digital out of home (DOOH) structure which dominates The Mancunian Way. Audi and JD Sports are the launch partners for Two Towers Manchester which goes live on April 23, […]
Kellogg’s owned snack brand Pringles is launching a UK-wide digital out-of-home (DOOH) campaign to encourage participation in its Easter on-pack promotion “Take a Bite and Win a Flight”. Players are invited to snap and share a picture of themselves enjoying their favourite Pringles on social media for the chance to win a trip to a […]
eBay brings colourful shopping inspiration to the streets in a UK-wide digital out of home (DOOH) drive designed to bring the online retailers vibrant product lines to life. Popular springtime pursuits and product lines are aligned to real-time weather conditions in a campaign that spans transit, retail and roadside environments and runs until the 8th […]
Persil UK is encouraging families in London to get outdoors and active – rain, shine or snow. Real-time weather data will trigger content on one of Ocean Outdoor’s premium full motion screens, instantly directing families to their closest source of outdoor fun. Get Out Here is powered by Persil’s commitment to get families outdoors and […]
In a bid to drive awareness of advanced cybercrime and the threat to small businesses, Hiscox insurance has launched an intelligent and hard hitting Digital Out of Home (DOOH) campaign. In a media first, the data-driven creative is powered by real-life hackers and displays real-time cybercrime in a tactical execution which will run nationwide across […]