Premium digital out-of-home (DOOH) media operator Ocean Outdoor has secured a new partnership with ITV Sport to broadcast highlights and live England games from the Rugby World Cup 2019 as it happens in Japan. Under the terms of the deal, highlights will be carried across multiple large format digital screens in six UK cities, giving sports fans and […]
The Co-op has launched a UK-wide dynamic digital out of home campaign that uses weather, time of day and location data, along with major events, to trigger contextually relevant ads for more than 20 of its summer food products. Devised by out-of-home (OOH) and location marketing specialist Posterscope, in collaboration with Carat, the campaign aims […]
Mobile technology company OnePlus and global digital creative agency AnalogFolk announce the launch of their new Digital Out of Home (DOOH) campaign across six iconic London sites. The DOOH spots celebrate the launch of OnePlus’ first 5G enabled smartphone, the OnePlus 7 Pro 5G, with the fastest 5G download speed. RootMetrics in London found the […]
On July 29, Google extends its “Make the Most of Summer” campaign with a responsive, data driven, UK-wide, digital OOH push that demonstrates the little ways in which Google is there to help you enjoy the summer. The campaign showcases Google’s Search functionality with popular city-wide summer search terms, such as ‘Best ice cream in […]
The Piccadilly Lights in London marks the moment the Apollo 11 landed on the Moon on Saturday, July 20 in an interactive collaboration presented by Landsec, digital out-of-home (DOOH) operator Ocean Outdoor and The People’s Moon. The historic mission is showcased with a visual spectacle, which combines user generated visuals provided by the public and an historical film […]
Paddy Power kicked off a tactical digital out of home (DOOH) campaign to target 2019r’s Ascot crowd with humorous commentary, daily deals, and live results. The campaign featured on screens in and around Waterloo and Clapham Junction rail stations, targeting racegoers along the commuter route between London and Ascot. Humorous one-liners were updated throughout the […]
Premium out-of-home media owner Ocean Outdoor is rolling out a state-of-the-art digital network across main city arterial and commuter routes throughout Birmingham in partnership with Birmingham City Council. In total, 130 roadside digital 6-sheet screens will replace existing outdoor locations on key arterials across the city and the outer suburbs, including New John Street, Suffolk Street, Queensway, […]
Scottish spirits company, William Grant & Sons, has launched a marketing push to promote its new fruit-flavoured gin, Verano. The campaign positions Verano as a premium yet accessible gin that introduces vibrancy, informality and sociability to the drinking experience. It also highlights the brand’s notable Spanish influence and flavour variations, namely Spanish lemon and Spanish […]
Amazon Prime unleashed a mixed reality (MR) apocalypse on the streets of New York City to promote their hotly anticipated fantasy series Good Omens. Based upon the novel of the same name from Terry Pratchett and Neil Gaiman, Good Omens stars Michael Sheen and David Tennant as an angel and demon who join forces in […]
VIOOH, the global marketplace for out of home (OOH) trading, releases the results of its research project looking into the future of digital OOH (DOOH). It’s a great story to tell – advertising’s oldest medium is becoming its most exciting new channel. In an era dominated by digital and shaped by technology, OOH is transforming […]