VIOOH partners with JCDecaux in the Baltics to bring programmatic DOOH buying to Estonia, Latvia and Lithuania

VIOOH partners with JCDecaux in the Baltics to bring programmatic DOOH buying to Estonia, Latvia and Lithuania

Today, VIOOH, the leading premium global digital out of home (DOOH) supply-side platform, announced a strategic partnership with JCDecaux in the Baltics, the leading outdoor advertising company in the market, bringing premium digital inventory across Estonia, Latvia and Lithuania to its global programmatic marketplace. The partnership delivers access to 254 digital screens generating over 163 […]

VIOOH partners with Adams Outdoor to expand programmatic access to digital billboards across the US

VIOOH partners with Adams Outdoor to expand programmatic access to digital billboards across the US

Today, VIOOH, a leading premium global digital out-of-home (DOOH) supply-side platform, announced a strategic partnership with Adams Outdoor Advertising, one of the nation’s largest out-of-home media companies, expanding programmatic access to premium digital billboard inventory across the United States. The Adams Outdoor network spans 14 states, providing programmatic access to more than 460 digital billboards […]

Burger King Keeps Eyes on the Fries

Burger King Keeps Eyes on the Fries

Burger King and BBH Dublin launch bespoke activations celebrating marathon runners in Dublin and their post-race cravings. Burger King and BBH Dublin teamed up to cheer on thousands of marathon runners with encouragement banners, a free Whooper at participating restaurants, and an exclusive cold plunge experience. Embracing the grit and passion of a whopping 22,000 […]

AdXact and VIOOH Launch Partnership to Bring Advertisers More Premium Digital Out-of-Home Opportunities

AdXact and VIOOH Launch Partnership to Bring Advertisers More Premium Digital Out-of-Home Opportunities

Live integration expands inventory available through AdXact’s DSP and connects VIOOH media owners with additional advertiser demand AdXact, AdXcelerant’s demand-side platform (DSP), today announced a partnership with VIOOH, the leading global premium digital out-of-home (DOOH) supply-side platform (SSP). The integration gives AdXact advertisers programmatic access to VIOOH’s DOOH inventory, while bringing additional demand to VIOOH […]

FRAME OOH Launches as Growing Independent National Out-of-Home Platform

FRAME OOH Launches as Growing Independent National Out-of-Home Platform

Formerly Harkey Media, FRAME OOH expands in New York and Chicago as it Accelerates Acquisitions and Development Nationwide The launch of FRAME OOH, an independent out-of-home advertising company formerly known as Harkey Media.  Alongside the new name, the company is expanding its national relevance with acquisitions across the country. FRAME OOH has expanded its New […]

MCCANN UK PUTS JOURNEY OF RECOVERY AT THE HEART OF INVICTUS GAMES’ RETURN TO THE UK

MCCANN UK PUTS JOURNEY OF RECOVERY AT THE HEART OF INVICTUS GAMES’ RETURN TO THE UK

Agency brings Invictus Games to life with visual identity and campaign inspired by 2027 games host city Birmingham Invictus Games Birmingham 2027 has launched a new digital out-of-home (DOOH) campaign across Greater Birmingham this week, marking the next step in building awareness and excitement ahead of the Games in July 2027. Created in partnership with […]

VIOOH partners with TuMedio to unlock programmatic DOOH across Spain and Portugal

VIOOH partners with TuMedio to unlock programmatic DOOH across Spain and Portugal

Today, VIOOH, the leading premium global digital out of home (DOOH) supply-side platform, announced a strategic partnership with TuMedio, a leading outdoor advertising company, expanding programmatic access to premium DOOH inventory across Spain and Portugal. The partnership delivers access to more than 500 digital screens, generating 320 million monthly impressions. TuMedio’s network spans a diverse […]

Vistar Media Research Finds Inclusion of Store Locators in DOOH Advertising Directly Impacts Visit and Purchase Intent

Vistar Media Research Finds Inclusion of Store Locators in DOOH Advertising Directly Impacts Visit and Purchase Intent

 Vistar Media, the leading global provider of technology solutions for out-of-home (OOH) media and part of T-Mobile Advertising Solutions, in partnership with Omnicom Media and Annalect, today published “The store locator effect: How store information moves audiences from screen to store.” This new research study examines how the placement and design of store locators in […]

Legora puts Aaron Judge in focus in new U.S. campaign

Legora puts Aaron Judge in focus in new U.S. campaign

Swedish legal tech company Legora turns Aaron Judge’s greatest asset, his ability to shut out the noise and focus on the pitch that matters, into a metaphor for how AI can help legal teams work. Earlier this year, Legora announced a multi-year partnership with Aaron Judge and the New York Yankees. Now, the AI company […]

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