Search Advertising is Far from Sticky Business

Search Advertising is Far from Sticky Business

Fans of competitive baking eagerly awaited the return of the Great British Bake Off (GBBO) on Channel 4 at the end of August. Now in its eighth series, the popular prime-time amateur baking competition is still a hit with viewers, despite the news earlier in the year that it was moving from the BBC to […]

Dr. Oetker launches new character led creative for Great British Bake Off sponsorship

Dr. Oetker launches new character led creative for Great British Bake Off sponsorship

Dr. Oetker will be encouraging British shoppers to ‘Dare to Bake’ with its new Great British Bake Off (GBBO) sponsorship. The UK’s leading home baking brand has launched a new creative based around the notion that there is no one better to encourage people to bake than the cakes themselves! Viewers will meet characters including; ‘The […]

DECIDE. brands new sub brand frozen pizza range ‘The Pizza Kitchen’ for Chicago Town

DECIDE. brands new sub brand frozen pizza range ‘The Pizza Kitchen’ for Chicago Town

International design consultancy DECIDE has created the branding and packaging design for the launch of a new sub brand frozen pizza range for Dr Oetker under the Chicago Town brand. ‘The Pizza Kitchen’ has been created to complement the existing Chicago Town Takeaway and Deep Dish ranges and increase brand reach to target the weekday, […]

ITV Creates Feature Length Commercial to mark Queen’s 90th Birthday

To mark the Queen’s birthday, ITV has announced it has developed and created a unique feature-length commercial which will air in The Queen’s 90th Birthday Celebration programme, hosted by Ant and Dec. Partnering with 11 high profile brands, the ad break takeover will be broadcast during ITV’s two and a half hour live show spectacular […]