Burberry partners with DreamWorks for interactive OOH campaign

Burberry partners with DreamWorks for interactive OOH campaign

Burberry has teamed up with DreamWorks Animation to create an interactive campaign on the Curve screen in Piccadilly Circus, London. Using 3D technology by Nova, the campaign features computer-generated versions of its heritage scarf that users will be able to personalise and play with. Up to five particpants at a time will be able to […]

LIFE appointed by Omelet to take DreamWorks Animation to UK brands

LIFE appointed by Omelet to take DreamWorks Animation to UK brands

Integrated agency LIFE has been appointed by Omelet, a United States-based creative company, as the agency to help DreamWorks Animation develop innovative licensing and continuity programmes with UK retailers and brands. As part of this multi-million dollar opportunity, LIFE will operate as the UK partner for LA-based creative company Omelet, which in June announced a […]