The New Zealand Police and NZ Transport Agency have launched a powerful new ad, urging speeders on the road to stop defending their perceived ‘right’ to speed. Directed by Christopher Riggert and produced by Finch, the ad follows a police officer as he meets several speeding drivers who offer excuses for why they’re speeding. “Every […]
Toyota Europe and Saatchi & Saatchi London have launched the Safe & Sound smartphone app, which uses a humorous threat of embarrassment to stop kids from speeding or using their phones while driving. Designed to make driving safer and to give parents peace of mind when their children borrow their car, both parent and child […]
Wellington creative agency Clemenger BBDO, with media partner OMD, have announced the launch of Hello – a new piece of online video content for the NZ Transport Agency aimed at young drivers using their phones behind the wheel. Clemenger BBDO’s Creative Director, Emily Beautrais says, “We’re never without our phones; it’s the first thing we […]