Pride Parties Have No Age Limit in Touching Campaign by ROTHCO for Dublin Bus

Pride Parties Have No Age Limit in Touching Campaign by ROTHCO for Dublin Bus

On Saturday June 29th, public service provider, Dublin Bus, celebrates the people who made Pride in Dublin possible, the older LGBTQ+ generations, with a new activation, ‘The Long Road to Pride’. Working with creative agency ROTHCO, part of Accenture Interactive, Dublin Bus decided to bring together people, young and old, from the LGBTQ+ community to […]

Heart-warming Dublin Bus campaign allows dads to show support for their LGBTQ children at Pride Dublin

Heart-warming Dublin Bus campaign allows dads to show support for their LGBTQ children at Pride Dublin

 This weekend, public service provider Dublin Bus wanted to add an extra level of ‘proud’ to their continued support for Pride Festival Dublin. Working with creative agency ROTHCO (part of Accenture Interactive) they decided to fill their buses with the proudest people – dads. Following research, ROTHCO and director Jamie Delaney unveiled the fact […]