Exclusive Research From Marketing Experts Econsultancy Identifies The Top Five Digital Marketing And eCommerce Trends
Exclusive Research From Marketing Experts Econsultancy Identifies The Top Five Digital Marketing And Ecommerce Trends
Brands Focused on Customer Experience Three Times More Likely to Exceed Business Goals, Reveals New Report from Adobe
Focusing on customer experience directly leads to higher business growth, reveals Adobe’s 2020 Digital Trends. According to the report, UK brands leading in customer experience (CX) were three times more likely to exceed their 2019 business goals. It was also found that those leading in CX all shared a common approach to investing more in […]
Brands aim for greater control of customer data in 2019 to deliver more personalised experiences
A new report from Adobe and Econsultancy, that surveyed nearly 13,000 professionals, reveals that European brands are prioritising the more effective and transparent use of data in 2019, across both IT and marketing departments. Respondents to the Digital Trends Report expect a greater focus on data management to help them reduce their reliance on walled […]
Businesses that prioritise customer experience significantly outperform competitors, according to Adobe
Businesses that focus on customer experience have the capacity to significantly outpace their competitors, according to Adobe’s Digital Trends 2018 report. The report, published in association with Econsultancy, surveyed 13,000 marketing, creative and technology professionals in the US, APAC and EMEA to look at the most significant trends impacting digital strategies in the short term. […]