‘Busy Doing Nothing’ is the first work since EDF consolidated its UK brand
creative and media accounts into Havas’s King’s Cross Village in April -
Energy firm EDF has unveiled a new brand campaign championing the company’s diverse electricity generation mix and its role as a significant contributor to tackling net zero. Busy Doing Nothing underlines the fact that, unlike many of its historical and start-up rivals, EDF is actually generating zero carbon electricity at scale* – not just selling it. Its unique […]
Energy firm EDF – the UK’s largest producer of low-carbon electricity – has consolidated its UK brand creative and media accounts into Havas UK through its King’s Cross Village. The appointment, made without a pitch, sees Havas London become EDF’s lead strategic and creative agency, and Arena Media, part of the Havas Media Group, take responsibility for brand media planning and buying, in addition, […]
EDF Energy, one of the UK’s largest producer of low carbon electricity, is aiming to inspire an electric revolution to create a cleaner future with a new consumer campaign. ‘Generation Electric’ brings to life the concept of a growing movement of consumers whose relationship with energy is changing. The campaign signals a new brand position […]
