Lexus International today unveiled a global campaign titled “Lexus Electrified,” which was created with The&Partnership as well as award-winning director Jaron Albertin and creative production studio MPC. The global campaign envisions an electrified world in a series of future-facing films and social assets. We follow Lexus’s revolutionary all-electric concept car, the LF-30, through bold, modern […]
Creative agency, Space, has revealed its collaboration with innovative performance electric car brand, Polestar, on the launch of its latest vehicle, Polestar 2. The agency is promoting ‘Polestar 2 on Tour’, a series of roadshow events designed to drive awareness of Polestar 2 ahead of first customer deliveries in summer 2020. The roadshow events are […]
Following Uniti’s announcement to establish its pilot production plant in the UK, the Swedish electric car startup expanded upon its clean growth strategy with a recent statement at CBI’s Annual Conference 2018 in London. Core to Uniti’s strategy is their “Brexit-proof” approach to aggregating and digitising Britain’s world-class capabilities in advanced materials and manufacturing. Per […]
During TechCrunch Disrupt in Berlin, MOIA, the mobility startup from Volkswagen Group, introduced ‘MOIA, Social Movement’, a comprehensive ride-pooling concept launched just one year after inception of the MOIA startup. The MOIA initiative provides new mobility options that promise to significantly reduce traffic in major cities. MOIA presented its ride-pooling ecosystem at TechCrunch with the […]