Following the success of Go Electric 2019, the European Go Electric 2020 tour starts at London’s iconic Marble Arch. The immersive experience has been upgraded to celebrate the European launch of Ford’s all-new, all-electric Mustang Mach-E with a media launch event opening the experience. The reveal show contains a unique sequence that sees the whole […]
Go Ultra Low, the government and car industry-backed initiative to raise awareness of electric cars, has launched a new campaign, as it seeks to increase acceptance and normalise electric vehicles. Developed by creative agency Now, the work aims to shift consumers’ mind-set towards electric vehicles by creating emotional appeal, repositioning them as desirable and redefining the […]
After government measures for the control of fuel theft by organised crime in Mexico, different gas stations have been closed, generating panic buying, long queues and the largest shortage of gasoline in history in the country. The lack of information about the closure of gas stations also turned out to be a great problem; the […]