The Emirates FA Cup Reaches New Heights

The Emirates FA Cup Reaches New Heights

Emirates and the FA Cup elevated the excitement for the tournament with the unveiling of an Emirates FA Cup themed Airbus A380 aircraft. The bespoke design was presented just ahead of the Emirates FA Cup semi-finals which will be held on 23rd and 24th April. For its maiden voyage, the specially decked out Emirates FA […]

Emirates Brand Value Grows 17% to reach US$7.7 billion

Emirates Brand Value Grows 17% to reach US$7.7 billion

Emirates has come out on top again as the world’s most valuable airline brand, according to the 2016 Brand Finance Global 500 report, which was released February 1. The airline’s brand value grew 17% over last year to reach US$ 7.7 billion. For the fifth year running, the airline has steadily risen up in the […]

Emirates becomes world’s first airline with 1 million Instagram followers

Emirates becomes world’s first airline with 1 million Instagram followers

Emirates continues to engage with its fans far and wide as it becomes the first airline to hit the coveted one‎ million follower mark on Instagram. The remarkable achievement positions Emirates as the largest transportation brand on the popular photo and video-sharing platform. Recently named the world’s most valuable airline brand, Emirates launched its Instagram […]

Emirates signs biggest deal in ATP history

Emirates signs biggest deal in ATP history

Emirates and the ATP have elevated their partnership announcing Emirates. The five-year agreement represents the biggest sponsorship deal in the history of the ATP. As Official Airline and Premier Partner of the ATP World Tour, Emirates will benefit from global marketing rights delivering a powerful and consistent presence via the Tour’s iconic net branding across […]

Jennifer Aniston wakes up to comfort and luxury in Emirates’ latest product campaign

Jennifer Aniston wakes up to comfort and luxury in Emirates’ latest product campaign

Emirates unveiled its highly anticipated television commercial (TVC) featuring Hollywood actress, director and producer Jennifer Aniston. This marks the first time Emirates has collaborated with the international star in a global digital and TV campaign. The Golden Globe and Emmy award-winning actress showcases her impeccable comedic timing in the global airline’s light-hearted TVC. The ad […]

Emirates Spinnaker Tower Designs Unveiled

Emirates Spinnaker Tower Designs Unveiled

The Portsmouth City Council and Emirates, a global connector of people, places and economies, have today revealed new designs for the Spinnaker Tower in Portsmouth. The design, which reflects the city’s rich maritime heritage, as well as Emirates’ distinct branding, will feature a new blue, white and gold colour scheme. As part of an exclusive […]