By Louise Findlay-Wilson, Founder and Managing Director at Energy PR
What determines whether a brand is great or loveable and does it matter? These were the questions which drove our Brand Love, research, and to complete it we interviewed over 100 leading marketers. What we found is that there’s a clear link between a brand’s lovability and the loyalty it enjoys. Furthermore, communications have a practical role […]
Organisations coming out of COVID-19 not only have commercial ground to make up but also a new world order to get used to. Louise Findlay-Wilson, MD of Energy PR shares five impactful ways communications can help with this.
Operationally, a business coming out of COVID-19 is not going to be the same as the one that went into it. The way the company works may well have changed. There may be staff working from home, workers who’ve been furloughed who need bringing back into the fold, or roles may have been redefined. In […]
Energy PR has been appointed for the second time by the inventors at Wow! Stuff to support the launch of the company’s brand new Star Wars and Despicable Me 3 blockbuster licensed products. Energy PR has already run several successful campaigns for Wow! Stuff. The full service agency will kick-start its communications plans for the […]