O2’s bold new work in partnership with VCCP puts England’s most successful rugby team front and centre – ahead of the upcoming home Women’s Rugby World Cup 2025. Today, long-time partner of England Rugby, O2, launches its most powerful women’s rugby campaign to date: ‘England, meet England’. Created by the brand’s long-standing creative agency of record VCCP, […]
O2, long-standing sponsor and proud partner of England Rugby, has unveiled its new fan-focused campaign, Wear la Rose, which celebrates England fans and their support for the squad as they compete against the world’s best teams in France. Created in collaboration with O2’s UK agency of record, VCCP London, their global content production studio, Girl&Bear, […]
Independent creative advertising agency, Leagas Delaney, and financial services client, Investec CIB, launch a new campaign featuring rugby player, Owen Farrell. The campaign – stirred by Investec’s longstanding relationship with Farrell – promotes the spirit of winning, a shared value and attitude between Farrell and Investec. The film opens to Farrell, alone on a dark training ground lit […]
O2’s marketing director Nina Bibby says she wants to create a “movement” with the activity and be seen as the brand powering the support for England’s Rugby team during the World Cup. The goal to be seen as the brand helping England to success at the Rugby World Cup began in earnest earlier this year […]