Pornhub and BETC Paris launch “Beesexual” campaign to help save dwindling bee population

Pornhub and BETC Paris launch “Beesexual” campaign to help save dwindling bee population

Nature is “Beesexual”, which means most plants need bees to reproduce. This is why Pornhub announced the launch of its “Bisexual” campaign to help save the dwindling bee population. Under the newly launched channel, users can enjoy “bee porn” or short videos of foraging bees featuring voiceover cameos by well-known adult entertainment stars. Pornhub has […]

Smart Energy GB shifts strategy to focus on the environment in ‘I Want’ campaign by AMV BBDO

Smart Energy GB shifts strategy to focus on the environment in ‘I Want’ campaign by AMV BBDO

Smart Energy GB is launching a campaign to demonstrate that the small action of requesting and getting a smart meter today can create big and important changes for tomorrow. Breaking on 12th April, the ‘I Want’ campaign by AMV BBDO, will run across TV, press, radio, Out-of-Home and social channels (YouTube, Facebook, Instagram, and Twitter). […]

Lebanese Basketball Federation uses pre-game tradition to inform audience of the impacts of deforestation

Lebanese Basketball Federation uses pre-game tradition to inform audience of the impacts of deforestation

As we celebrate Earth Month, the Lebanese Basketball Federation used a pre-game tradition to draw attention to a critical issue. The Federation and VMLY&R, with nonprofit Jouzour Loubnan, raised awareness of the decline of cedar trees in Lebanon due to deforestation. The central image of the Lebanese national flag is a cedar tree. If you remove […]

New Greenpeace video parodies Nestlé’s plastic monster

New Greenpeace video parodies Nestlé’s plastic monster

Nine years after launching a viral video parody of Nestlé’s Kit Kat brand, the environmental group, Greenpeace, has released another video, this time highlighting Nestlé’s extensive use of plastic packaging. In the social video, Nestlé’s “Chief Plastics Officer” heads to a vending machine for a refreshment after a game of squash, but instead of receiving […]

WWF creates a live stream that no one will ever finish watching

WWF creates a live stream that no one will ever finish watching

WWF Portugal is working to raise awareness of the growing problem of plastic in nature through the Stop Plastic Pollution petition, which will be presented to global leaders at the United Nations meeting on the environment. To show this problem and collect more signatures for the petition, the NGO together with NOSSA, created the Plastic […]

Celebrities call for nature’s recovery in the UK, in new campaign for The Wildlife Trusts

Celebrities call for nature’s recovery in the UK, in new campaign for The Wildlife Trusts

Sir David Attenborough, Stephen Fry, Catherine Tate, Alison Steadman and Asim Chaudhry are backing a new campaign for The Wildlife Trusts, calling for nature’s recovery in the UK. The new ‘Wind in the Willows: Official Trailer’ brings to life the 21st century threats facing the much-loved characters from the children’s classic. The animation calls on […]

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