Greenpeace launches new campaign to fight against the single-use plastic

Greenpeace launches new campaign to fight against the single-use plastic

Greenpeace announces the launch of its new campaign to fight against the single-use plastic. Under the hashtag #ChileSinPlásticos and the worldwide initiative to end the use of single-use plastics (Break free from plastic), McCann Santiago de Chile presents a new communicational action.  Chile and Latin America are taking important steps to legally ban the use […]

New Zippo campaign documented by Nat Geo pledges to help combat the effects of deforestation by wildfire

New Zippo campaign documented by Nat Geo pledges to help combat the effects of deforestation by wildfire

Zippo has announced the launch of Fight Fire with Fire, an integrated global project aiding critical reforestation in partnership with WOODCHUCK USA, documented by global storyteller National Geographic. As creator of one of the most famous flames of all time, Zippo is intimately aware of fire’s usefulness – a force of nature to be summoned at will. […]

Barclays launch Air cabs in London, as part of their commitment to Backing the UK

Barclays launch Air cabs in London, as part of their commitment to Backing the UK

Barclays and Iris have launched a fleet of clean air cabs across London, to support high growth UK business Airlabs. Ten electric Barclays Air cabs have been fitted with Airlabs’ innovative air cleaner, containing unique patented nano-carbon filtration technology, to reduce the impact of London’s high levels of air pollution on drivers and passengers. The […]

Social Chain launches #NoFilterNoFuture with Brita, an influencer campaign spurring the stop of ocean plastic pollution

Social Chain launches #NoFilterNoFuture with Brita, an influencer campaign spurring the stop of ocean plastic pollution

Social Chain, the global, social-first marketing agency, and Brita, have launched #NoFilterNoFuture, a breakthrough social media campaign aimed at jolting people to take action to reduce single-use plastic waste, while driving awareness and purchase intent for Brita’s Filtering Water Bottles. The campaign includes content creation by Instagram influencers, with their posts featuring shocking photoshopped imagery […]

KLM calls on all airlines and travellers to fly responsibly

KLM calls on all airlines and travellers to fly responsibly

KLM Royal Dutch Airlines is launching a global call to action on sustainable travel under the name ‘Fly Responsibly’. The airline is stepping forward to ask the aviation industry as a whole – and also individual travellers – to join forces to create a more sustainable future for aviation, together. In an open letter published […]

Ocean Outdoor and ballet star Fernando Montaño Dance for the Sea on World Oceans Day

Ocean Outdoor and ballet star Fernando Montaño Dance for the Sea on World Oceans Day

Premium out-of-home media owner Ocean Outdoor continues its Ocean for Oceans mission on World Oceans Day (Saturday, June 8) when it presents exclusive clips from an underwater film and photoshoot produced by the celebrated Royal Ballet Company soloist Fernando Montaño. Filmed in London by the underwater photographer Robin Conway, Dance for the Sea is a new work choreographed by […]

Godrej Appliances says #LetsStartRight by making environment friendly choices and the world will ‘Thank You’

Godrej Appliances says #LetsStartRight by making environment friendly choices and the world will ‘Thank You’

According to the State of India’s Environment (SoE) 2018, India stands at the bottom of the Global Environment Performance Index (EPI) rankings, which is an alarming situation. Whenever we think about the consequences of our actions we tend to overemphasise the negative aftermath of the choices we make. Of course, this information helps one make […]

A 12 year long live streamed product test: Sioo:x challenges all competitors to a showdown in The Slow Fight

A 12 year long live streamed product test: Sioo:x challenges all competitors to a showdown in The Slow Fight

Summer’s here. And life has migrated outdoors from the living room to the decking. To mark the opening of the outdoor season, Swedish wood protection company Sioo:X is putting its claim of unbeatable durability to the ultimate test by challenging their competitors in a 12-year product test. The test will take place in a custom-built […]

23red and City to Sea use Ocean screens to offer water on tap in run up to National Refill Day

23red and City to Sea use Ocean screens to offer water on tap in run up to National Refill Day

In the run up to National Refill Day (June 19), 23red and award-winning environmental campaigning organisation City to Sea are using the creative power of Ocean’s connected outdoor screens to encourage people to use refill stations and reusable water bottles, rather than buying water in single-use plastic bottles.   In a UK media first, the campaign turns three full motion […]

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