Omo Sports sponsors the Corinthians jersey in a F.biz action that innovates the use of hydrochromic ink

By on    Innovation, Latest, Marketing, Media  

Omo Sports sponsors the Corinthians jersey in a F.biz action that innovates the use of hydrochromic ink

Corinthians entered the field with a jersey especially created for the debut of the team in the Brasileirão 2018. As soon as the players’ sweat began to get in contact with the fabric, the name of the laundry powder, Omo Sports, was revealed, confirming its sponsorship to the club in the game against Fluminense, held […]

‘W.O.’ becomes ‘W.O.man’ in a campaign by F.biz for the Maria da Penha Institute

By on    Advertising, Latest, Marketing, Media, PR  

‘W.O.’ becomes ‘W.O.man’ in a campaign by F.biz for the Maria da Penha Institute

The accusations of sexual harassment against women have increased all over the world. Movements and new outlets encouraged victims to break the silence, becoming news in the world media. Convicted and removed from their positions, household names have been taken ‘out of the game’ in a bitter defeat by ‘W.O.’. The initials, which mean winning […]