American Express teams with The New York Times to inspire Global travel with new ‘Platinum Transported’ series

By on    Latest, Marketing, Media  

American Express teams with The New York Times to inspire Global travel with new ‘Platinum Transported’ series

American Express and The New York Times Company’s experiential design agency, Fake Love, launched “Platinum Transported,” an innovative content series that brings viewers on an immersive digital adventure tied to the human senses. Designed to inspire global travel experiences, the series will transport viewers into the visionary perspectives of iconic American Express Platinum Card Members […]

Lexus Races Real IS Hybrid On Virtual Track

By on    Advertising, Latest, Marketing, People  

Lexus Races Real IS Hybrid On Virtual Track

http://www.youtube.com/watch?v=slETbZ7FIs0 A mashup of video game, online promotion and Formula racing is the basis of a new Lexus online film and broadcast ad effort called “Trace Your Road,” in which an F1 driver attempts to drive a virtual track in a real Lexus IS Hybrid. As he drives around in a gigantic airplane hanger, the […]