fifty-five, an international consulting firm specialising in data, is expanding its offering to include optimisation of brand websites and their measurement tools based on carbon footprint reduction and sustainability goals. The new methodology was developed as the outcome of a new study on the carbon footprint of brand websites, with a focus on their measurement tools, having […]
What happened when fifty-five tried replacing their consultants with ChatGPT In a study of 42 FAQs about GA4, ChatGPT provided only 12 correct responses One in five (19%) responses provided misleading answers fifty-five found that ChatGPT is no match for marketing experts – yet! Since exploding onto the scene in November 2022, ChatGPT has been one of the most hotly debated new tech trends, predicted to change the world of […]
The MarTech consultancy reports over 30% growth in revenue in 2022 and strengthens its commitment to privacy-centric advanced data solutions with brand refresh. fifty-five, a global MarTech consultancy that empowers brands to unite and fully optimize siloed data across all channels to drive business results, today unveiled record setting growth for 2022 and an expanded […]
Confusion over Consent Management Platforms (CMPs) is leaving businesses at risk of receiving hefty fines from the Information Commissioners’ Office for breaching GDPR requirements, running to 10s of 1000s of pounds, according to new research commissioned by data company fifty-five. The survey of over 500 marketers revealed the majority (54%) haven’t set up a Consent Management Platform […]
International Marketing Expert Alessandra Bosco Will Guide Companies in the Italian Market in Their Push for Digitization.
fifty-five, a global MarTech consultancy that empowers brands to unite and fully optimize siloed data across all channels to drive business results, today announces the opening of its tenth office in Milan and its appointment of Alessandra Bosco as head of the new office. This move builds on the fast-growing data marketing consultancy firm’s continued […]