Klarna tackles VAR debate with exclusive new shirt and campaign created by 72andSunny Amsterdam

Klarna tackles VAR debate with exclusive new shirt and campaign created by 72andSunny Amsterdam

As controversial Video Assistant Referee technology makes its debut in England’s top football league, Klarna, the digital ‘buy now, pay later’ payment provider, is releasing an exclusive ‘Klarna x VAR’ shirt to highlight that the brand is the VAR of online retail, helping shoppers to get their decisions right off the pitch. Designed to spark […]

FinTech Neat turns its back on traditional tech branding in its new rebrand via Ragged Edge

FinTech Neat turns its back on traditional tech branding in its new rebrand via Ragged Edge

Neat, a Hong Kong-based FinTech startup that offers multi-currency accounts for SMEs and startups, released their new brand last week.  Working with London-based creative agency Ragged Edge, the FinTech startup made the decision to forgo traditional “tech-style branding” (i.e. product screens, bold solid colours, modern and sleek lines, and sans serif fonts) and adopt a […]

Hearts & Science optimise The Co-operative Bank’s “For People with Purpose” campaign

Hearts & Science optimise The Co-operative Bank’s “For People with Purpose” campaign

The Co-operative Bank is working with Hearts & Science on an innovative media strategy for the Bank’s For People with Purpose campaign which aims to amplify the bank’s status as the ethical banking choice for UK consumers. The strategy, proposed and fulfilled by Hearts & Science, incorporates the use of Good Loop for online video content, allowing […]

Animatronic Arnie’s last stand as the FCA’s final PPI complaints deadline campaign by M&C Saatchi hits screens

Animatronic Arnie’s last stand as the FCA’s final PPI complaints deadline campaign by M&C Saatchi hits screens

Arnold Schwarzenegger ‘won’t be back’ after this final series of ads in the FCA’s two-year PPI complaints deadline campaign hits screens on 17 June. The final of the five instalments of this campaign, which will run up until the PPI deadline on 29 August, features animatronic Arnie in a hydraulic press, urging people to act […]

Carol Vorderman wields a chainsaw in new multi-million-pound ad campaign for SunLife

Carol Vorderman wields a chainsaw in new multi-million-pound ad campaign for SunLife

Carol Vorderman appears as you’ve never seen her before in a brand-new advert for over 50s experts SunLife. The ad, part of a multi-million-pound campaign, written by SunLife’s marketing director Ian Atkinson and filmed and produced by Happy Hour, is to promote SunLife’s equity release service. It was filmed in the last week of May – in […]

A Forgotten Little Red Suitcase Realises It’s Dreams in Endearing TVC for AIB Loans

A Forgotten Little Red Suitcase Realises It’s Dreams in Endearing TVC for AIB Loans

ROTHCO, part of Accenture Interactive, has created a new commercial ‘The Power of Doing’ for Allied Irish Banks (AIB) which marks the next chapter in the brand’s ‘backing doing’ platform.  Directed by multi-award-winning Irish director and animator Johnny Kelly, out of Antidote, the ad follows the story of Casey, a ruby red suitcase who has […]

Exotix Capital rebrands as Tellimer Group with naming and brand strategy by Reed Words

Exotix Capital rebrands as Tellimer Group with naming and brand strategy by Reed Words

Brand writing agency Reed Words reveals the new name and brand strategy for developing markets financial institution Exotix Capital, which relaunches as Tellimer Group. The rebrand reflects the transformation of Tellimer Group’s business model. The firm is focusing on its innovative international technology platform, which helps clients access markets directly. More broadly it is an […]

Simon Cowell stars in ad to explain Barclaycard’s Repayment Calculator

Simon Cowell stars in ad to explain Barclaycard’s Repayment Calculator

Barclaycard has partnered with music mogul Simon Cowell to educate consumers on how they can clear their credit card balance sooner and pay less in interest. The new campaign sees Simon Cowell explaining to the nation how Barclaycard’s Repayment Calculator can help consumers pay off their balance more quickly and accrue less interest. The national campaign will […]