HSBC Premier supports life’s unpredictability in latest campaign

HSBC Premier supports life’s unpredictability in latest campaign

HSBC Premier, and Saatchi & Saatchi London launch a new broadcast campaign to encourage people to plan for their future. The latest campaign comprises two films that follow the lives of ‘Audrey’ and ‘Chung’. As the films unfold, so do their respective lives but not quite in the way that they had originally planned as young […]

Lloyds shows buying the perfect Christmas gift is easy with Apple Pay

Lloyds shows buying the perfect Christmas gift is easy with Apple Pay

[KGVID width=”600″ height=”338″]https://marcommnews.com/wp-content/uploads/2015/11/Lloyds_to_the_Stars_40sec_lbx_AGENCY_vsn_10-27_16h59-720p_HD_Quicktime.mp4[/KGVID] Lloyds Bank has launched a new TV ad showing that getting the ideal present is easier than ever thanks to the bank’s partnership with Apple Pay, as part of a £4 million Christmas campaign. The ad, created by RKCR/Y&R, follows the story of a little girl who decides that a star would […]

Bupa turns to ‘conversational and irreverent’ tone for first global campaign

Bupa turns to ‘conversational and irreverent’ tone for first global campaign

Bupa is launching its first global marketing campaign as it adopts a more “conversational” tone and seeks to get its Ground Miles walking app into “as many hands as possible”. The digital marketing campaign featuring an “overblown American stereotype” called Chad Stryder is being supported by a global seeding strategy in order to support the […]

Wonga tells ‘unscripted’ story of customers with 30-minute documentary

Wonga tells ‘unscripted’ story of customers with 30-minute documentary

http://www.youtube.com/watch?v=9Jc-KV0AgkY In its struggle to dispel controversy around the payday loan sector, Wonga has created a film featuring 12 of its customers who it claims have spoken unscripted about a part of their lives that required them to take out a Wonga loan. Gary Tarn, the BAFTA-nominated director behind documentaries Black Sun and The Prophet, […]

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