Bluemarlin embraces Finnish folklore to create new draught font for Karhu beer

Bluemarlin embraces Finnish folklore to create new draught font for Karhu beer

Draught fonts for Karhu Beer have undergone a premium redesign created by brand acceleration agency bluemarlin. The commanding new look combines texture and structure to bring outstanding presence to one of Finland’s best loved heritage brands. Karhu is Finnish for ‘bear’. A recognised figure of Finnish folklore, Karhu’s bear features front and centre of the brand, celebrating […]

The safest place on a Finnish bus is now next to a fluffy stranger – Social distancing managed by plushies

The safest place on a Finnish bus is now next to a fluffy stranger - Social distancing managed by plushies

The safest place on a Finnish bus is now next to a fluffy stranger – Social distancing managed by plushies

Finland has officially reached the second wave of the pandemic and new strict restrictions have been set in place. This is why local Prisma hypermarkets owned by HOK-Elanto, the biggest retailer in the region, wanted to remind people that social distancing is now more crucial than ever. They placed giant plushies that share the message […]

hasan & partners Group to establish a design agency hasanX

Finland’s most successful marketing group, hasan & partners Group, will extend its business by establishing a new design agency that is focused on customer experiences as well as business and service design. Joakim Karske, who is the most experienced design expert in Finland, will take a leading role in hasanX.

hasan & partners Group to establish a design agency hasanX

hasanX will help companies cope with the digital transformation by creating a strong customer-oriented culture, new digital services and holistic customer experiences together with companies. The new agency will integrate a design approach as a crucial element in business development. “The accelerating digital transformation will soon place all Finnish companies in direct competition with global […]

Marketing agency Sherpa put its whole reputation into their competitor’s hands in bold campaign

Marketing agency Sherpa put its whole reputation into their competitor’s hands in bold campaign

A Finnish marketing agency Sherpa has done something so unusual that it might just be the boldest marketing act of all time. Sherpa has reserved the front page of the biggest business newspaper in Finland and given its biggest competitor, TBWA\Helsinki, a free hand to design their ad without being able to see it beforehand. […]

TBWA\Helsinki’s new ad campaign was designed blindfolded to illustrate the importance of client feedback

TBWA\Helsinki’s new ad campaign was designed blindfolded to illustrate the importance of client feedback

TBWA\Helsinki won the Agency of the Year title in Finland last year and thus got to design this year’s campaign for the survey. The aim of the campaign is to show how important client feedback is for agencies – without feedback work is like operating blind, and designers of TBWA\Helsinki demonstrated this by creating ads blindfolded, […]

City of Helsinki launches local sustainability programme in response to citizen concern about climate change

City of Helsinki launches local sustainability programme in response to citizen concern about climate change

According to a survey carried out by the City of Helsinki in 2018, two thirds of residents identified the climate crisis as their major concern when thinking about the future of the city. In response, Helsinki has launched Think Sustainably, the world’s first online service that enables making sustainable choices as easy as using an app. […]

Bluemarlin makes a grand gesture with the new design for KOFF’s craft range

Bluemarlin makes a grand gesture with the new design for KOFF’s craft range

Finnish brewery Sinebrycoff is re-launching the craft range of their leading beer brand KOFF with a revolutionary redesign by international brand acceleration agency, bluemarlin.  KOFF is a contemporary heritage brand that exists to transform moments into celebrations. Its craft range offers consumers exceptionally fresh tasting and high quality beers for occasions where the celebration demands […]

K-Market’s Social Experiment in Finland Unlocks Taste Bud Memories

K-Market’s Social Experiment in Finland Unlocks Taste Bud Memories

Forget fancy restaurants, Michelin-Star menus and app-driven deliveries, it’s simple foods that make the best memories for time spent with friends or family.   That’s the theme of Taste Bud Memories, a social experiment that fuelled a campaign for grocery chain, K-Market, conceived by hasan & partners. K-Market surprised groups of people by serving them […]

Coca-Cola Christmas Truck Makes First-Ever Stop on the Arctic Circle to Meet Santa and His Reindeer

Coca-Cola Christmas Truck Makes First-Ever Stop on the Arctic Circle to Meet Santa and His Reindeer

Rovaniemi, The Official Hometown of Santa Claus presented The Coca-Cola Company with the ‘Christmas Spirit Recognition’. The Recognition was presented in a ceremony that took place on the Arctic Circle. The most famous resident of Rovaniemi, Santa Claus himself, came to witness the ceremony with his reindeer. The Mayor of Rovaniemi Mr. Esko Lotvonen handed over […]