The classic football kit reveal video gets a festive rework this year in a new Carlsberg UK campaign by Fold7, playing with online culture and the brand’s football heritage to reveal Carlsberg’s new limited edition Christmas jumpers. This social-first campaign for Carlsberg UK puts a twist on the traditional football kit launch and is released […]
STOP THE TRAFFIK, the global charity dedicated to bringing an end to human trafficking worldwide, is unveiling its new brand identity, designed by Fold7Design. The organisation has succeeded in helping millions of people around the world over the past two decades but, after operating under the radar for much of that time, STOP THE TRAFFIK […]
*Book launch follows Fold7 survey showing UK parents think the cost-of-living-crisis has had a negative impact on their children’s creativity *Project highlights the importance of helping parents support and encourage their children’s creative development, otherwise we face serious consequences to our future creative talent *Book sale proceeds will go to UK arts charity Create and […]
Centred around the powerful tagline ‘Wealth, together’, a dynamic new advertising campaign, comprising a TV commercial created by Fold7 on behalf of digital wealth manager Moneyfarm, launches today. This strategic initiative marks a significant step forward in Moneyfarm’s commitment to becoming a total wealth partner for its investors. Tasked with bringing their new brand identity […]
Audible and Fold7, a leading provider of spoken word entertainment, have launched an innovative outdoor campaign demonstrating how storytelling can dramatically transform our every day. The “This is The Story” campaign, created by Fold7, features special-build outdoor ads focusing on three of the many genres available on Audible; sci-fi, true crime and fantasy. Each execution […]
Fold7 has created a global TV, digital and print campaign for Kronenbourg 1664 Blanc. Breaking this week, it is part of the ‘Good Taste with a Twist’ campaign launched in June. It underlines the *wit beer’s premium positioning and French heritage, heroing its standout blue bottle and signature flavour with a hint of citrus. The 30” […]
Brewer Carlsberg UK has launched a ‘Welcome Back Pubs’ campaign that captures the nation’s appreciation of their cherished local pub and the anticipation of a long-awaited draught pint of Carlsberg Danish Pilsner with friends. With lockdown restrictions easing and news that pubs in England can safely reopen from 4 July, the brewer moved quickly to finalise and […]
At what remains a challenging time for society and many businesses, brewer Carlsberg UK has launched a new digital platform called ‘Love My Local’ to support food and drink operators who are either closed or facing restrictions, due to COVID-19. The platform is available online and is free to use by all hospitality businesses. It enables pubs, bars, restaurants […]
Carlsberg has marked the launch of its new Carlsberg Danish Pilsner by sharing some of the meanest things people have tweeted about its old beer in a bold, honest and witty way. Created by Fold7, Clifford French and Initiative, the video series captures the reactions of employees across the business, from the brew house to the finance […]
Carlsberg UK has launched its most ambitious and honest consumer facing campaign ever in a bid to drive reappraisal of its flagship beer brand. The campaign centres around the ‘acknowledgement’ that today Carlsberg is ‘Probably not the best beer in the world’. This honesty has led to the beer being completely rebrewed so that the […]