WT Gothic – New Font by Wunderman Thompson Creatives

Two Wunderman Thompson designers based in the. U.K. created a new font themselves for Wunderman Thompson, called WT Gothic.

WT Gothic – New Font by Wunderman Thompson Creatives

To do this, they studied the history of Wunderman and J. Walter Thompson’s respective origins, researching the past to define moments where each agency inspired growth as a brand. The designers looked at key design elements of the older timeframes (i.e.: building facades, advertisements, and fonts of the legacy agencies), using their inspiration to create one new typeface.  Key points about the process: Variability, sound, motion, and data were key considerations during development, all around inspiring growth.  Geography and […]

If Walls Could Talk – A Typeface Inspired By Original Graffiti

30th ANNIVERSARY OF THE FALL OF THE BERLIN WALL MARKED BY STATEMENT FOR FREEDOM – AND A TYPEFACE INSPIRED BY ORIGINAL GRAFFITI FROM THE WALL

If Walls Could Talk – A Typeface Inspired By Original Graffiti

A film and new typeface inspired by original graffiti from the Berlin Wall has been created as part of a campaign to mark the 30th anniversary of the wall coming down in November 1989.  The film, in which we hear sirens, dogs barking and gunshots, depicts the suffering the Wall witnessed. It ends with the warning, “Division is freedom’s biggest threat”. […]