From multiverse exploration to anti-Instagram dining, “The Future 100” annual report looks ahead to the defining trends in consumer behaviour and innovation for 2020. As we head into a fresh decade, Wunderman Thompson Intelligence unveils “The Future 100” report. “The Future 100” helps readers prepare for emerging consumer behaviour with 100 original trend predictions from the Innovation Group. Split into […]
Burger King is engaging its fans in Finland by embracing the national stereotype with a fast food spa. Located downstairs at a Burger King’s Mannerheimintie outlet in Helsinki, the red hot activation allows diners to enjoy a Big Whopper with fries while chilling in a branded dressing gown. The installation has been designed by interior […]
Fifa sponsors Coca-Cola, AB InBev, , McDonald’s and Visa have grouped together to write an open letter to the tournament’s executive committee urging them to “embrace positive changes” ahead of today’s crucial reform meeting. The companies, which reportedly pay in the region of $100m for each four-year World Cup period, said that they want to emphasise the “values […]
Quorn has appointed creative agency Communicator as strategic and creative partner as it looks to broaden the appeal of its meat-substitute products. The agency, which was appointed following a non-competitive pitch, will now work with Quorn to attract more health conscious consumers looking to reduce the amount of meat in their diet. The appointment comes […]
Heineken has unveiled a new TV commercial which sees Daniel Craig reprise the role of James Bond in a high-octane boat chase. As part of the global integrated campaign by Wieden+Kennedy Amsterdam coinciding with the impending release of new Bond film Spectre, the TVC will launch mobile-first via Facebook, before making an appearance on TV […]
Jamie Oliver challenges EE ambassador Kevin Bacon to a bacon sandwich cooking competition, in the phone company’s latest ad, in partnership with YouTube. Oliver and Bacon compete to create the best bacon sandwich in the latest campaign, which is being launched exclusively on Oliver’s FoodTube YouTube channel. The film has been created by EE’s digital […]
