Oppo Expresses ‘Good Temptation’ with a Redesign by Path

Oppo Expresses ‘Good Temptation’ with a Redesign by Path

London-based strategic brand agency Path has evolved its award-winning design for Oppo, a premium range of healthy ice creams. The refreshed new look will support the brand’s expansion into the mainstream and its extension into ready-to-eat desserts. Launching nationwide this week, the new packaging reflects Oppo’s ‘Taste Sensation.’ Last year, Path helped Oppo find the […]

Bluemarlin Creates Buzz with the Brand Creation of Wainwrights Honey

Bluemarlin Creates Buzz with the Brand Creation of Wainwrights Honey

Strategic brand design agency bluemarlin has supported Tropical Forest Products in unifying its range of premium honeys with the new brand, Wainwrights Honey. Blending a modern artisan aesthetic with vibrant creative energy, the new identity and packaging design tell a dynamic story of craft, community and commitment. Wainwrights Honey has recently launched nationwide in select […]

Anthem Turns Jaffa Cakes ‘Lemon & Lime’ For McVitie’s

Anthem Turns Jaffa Cakes ‘Lemon & Lime’ For McVitie’s

Anthem Worldwide, the global creative agency has continued its partnership with McVitie’s owner, pladis group to create packaging designs for a limited- edition line extension to the much-loved Jaffa Cakes brand. Following Jaffa Cakes’ packaging refresh in 2017 celebrating consumers’ unique approach to eating the product, also created by Anthem, pladis group briefed the agency […]

Häagen-Dazs and Grigor Dimitrov Team for “Let’s Play” Flavour-Battle Inspired Wimbledon Campaign

Häagen-Dazs and Grigor Dimitrov Team for “Let’s Play” Flavour-Battle Inspired Wimbledon Campaign

In 2018, Häagen-Dazs is returning to the All England Club as the Official Ice Cream of The Championships, Wimbledon, for the third year running. This year, in an inspired celebration of their ambassador Grigor Dimitrov’s favourite ice cream flavour, Cookies & Cream, the brand is challenging the classic champion Strawberries & Cream to an epic […]

Jontex and BETC São Paulo Create an Edible Candy Wrapper in Order to Redefine a Common Saying

Jontex and BETC São Paulo Create an Edible Candy Wrapper in Order to Redefine a Common Saying

 Educating the population about condom usage on their sexual intercourse has became each day more important. However, in Brazil and in other countries around the world, there’s a common saying stating that “Sex with a condom is like eating candy with the wrapper on” – an old perception that harms the STD prevention investment […]

BMW invites audiences to explore its latest model via their taste buds at Taste of London

BMW invites audiences to explore its latest model via their taste buds at Taste of London

BMW i is hosting a flavour-filled journey that will electrify taste buds at 2018’s Taste of London at their Restaurant ‘A Taste of BMW i.’ The activation, developed by Wasserman’s Experience division, will bring to life the new BMW i8 Roadster through a four-course tasting menu, inspired by the key brand pillars; sustainability, innovation, visionary […]

McDonald’s Tells Football Fans ‘We’re With You’ in New World Cup Global Campaign

McDonald’s Tells Football Fans ‘We’re With You’ in New World Cup Global Campaign

McDonald’s celebrates the incredible highs and lows of being a football fan during the FIFA World Cup with a new campaign telling them ‘We’re with you’, created as part of their official sponsorship of the tournament. Created by Leo Burnett London, the new campaign includes a film that broke internationally on the first day of […]

Pearlfisher transforms an exotic speciality into a universal pleasure 

Pearlfisher transforms an exotic speciality into a universal pleasure 

Pearlfisher London creates new brand identity and packaging for Little Moons – artisan producers of premium gelato mochi ice-cream. As the UK’s foodie culture grows, consumers are increasingly looking to exotic flavours for newness, excitement and intrigue. With the history of a family baking business specialising in mochi-making – a traditional Japanese rice dough ball […]

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