COPA90, the fan-first football media organisation, has appointed Eniola Aluko to their board as the company continues to further its reputation and coverage of women’s football. Eniola’s role will be a dual one – as a board member helping guide the strategy and growth of the business while also being an active ambassador for COPA90’s […]
As part of a multi-year partnership with UEFA, adam&eveDDB and Booking.com have launched an exciting new 360 campaign to promote sponsorship of the UEFA Women’s Euro 2022. The integrated campaign, ‘It Starts With A Booking’ aims to inspire the next generation of female football players. A hero 120” TVC is centred around a journey of […]
This summer the LEGO Group is one of the national sponsors of the UEFA Women’s EURO 2022 The partnership forms part of the brand’s mission to champion inclusive play for all children To support their national sponsorship the LEGO Group are implementing an integrated campaign across multiple touchpoints, including paid media, PR, experiential and the […]
Sky Betting and Gaming is tapping into the hopes and excitement of football fans across the nation with the launch of the Start of Season Hub on the Sky Bet App. The Hub gives fans an opportunity to get keyed up on the latest football news and views, take part in debates about the big […]
The UEFA EURO 2020™ tournament will visit 11 different cities for the first time, providing fans with a host of different rivalries to enjoy.
Heineken celebrates fans coming back together to watch football with their rivals, with ‘Enjoy the Rivalry’ campaign for UEFA EURO 2020 partnership
NEW TACTICAL CAMPAIGN FROM BEGAMBLEAWARE AND THE SAFER GAMBLING BOARD
BeGambleAware, the initiative from independent charity GambleAware and The Safer Gambling Board, whose mission is to keep people safe from gambling harms, has launched a tactical campaign starring ex-England international goalkeeper David James MBE, as it seeks to help people keep ‘Bet Regret’ in check following the return of the Premier League. The push was created in […]
Chelsea fans can ‘try on’ the new Chelsea home shirt virtually before it hits stores on July 9 The virtual kit launch marks the start of Three becoming the principal shirt sponsor for Chelsea Famous Chelsea fans including Marvin Humes, Jamie Laing, Tim Lovejoy and Harry Lewis (@wroetoshaw) are first to try the new shirt on, ready for the game tonight
Three has teamed up with Chelsea FC to create the world’s first ever AR kit launch. Three is offering anyone the opportunity to digitally ‘try on’ the home shirt from today, just hours after its official unveiling and ahead of its general availability on July 9 – in what is the most connected kit launch […]
Today, New Balance Football launches their ‘Football’s Next Wave’ campaign, a docu series following individuals from in and around football culture who are trailblazing a new and unorthodox path. The campaign has been created in partnership with ZAK – The Next Gen creative agency. The campaign seeks to position New Balance Football as a brand […]
Guinness have teamed up with sports legend Rio Ferdinand for a new, Pan-African partnership.
Guinness Night Football, taking place later this month in Lagos, is the culmination of Guinness and HeyHuman’s campaign across the continent thus far. Two hand-picked five-a-side teams, comprising consumers and African music celebrities, will play the beautiful game in the dark, covered in fluorescent neon lights, in an aircraft hangar – all compèred by Ferdinand. […]
• The Bank is continuing with its activities to vindicate football’s capacity to transform people’s lives. • The campaign has been carried out by creative agency Havas Spain together with NOW, the group’s innovation and technology unit responsible for development of the Fieeld device. • The protagonists of the campaign were recognised by FIFA for their exemplary passion for football.
Santander Bank has taken a step further with its firm commitment to football as an agent for change with Fieeld, a device that allows blind people to feel football like they’ve never felt it before. This is the latest development under Santander’s ‘Football Can’ campaign created by the creative agency Havas Spain, whereby the Bank brings fans “the […]