Raising your middle finger usually takes half a second and almost no thought. Unless you have ALS. ALS is one of the few diseases that strips the body of its strength while leaving the mind completely intact. As muscles weaken, even the most basic gestures become difficult or impossible, starting with the upper body. A […]
For the brand’s first ever global brand campaign, Bellami partnered with Fred & Farid, the international French boutique advertising agency, to launch “Beautiful Extensions of You.” More than a tagline, the platform redefines hair extensions as an authentic expression of beauty – pushing against the industry’s narrow and often artificial portrayal of extensions and anchoring them as a […]
To regain a home is to grow hope. The Abbé Pierre Foundation, France’s leading non-profit organization fighting homelessness, has teamed up with Fred & Farid Paris to launch its new campaign. This year, the campaign focuses on child homelessness, with over 2,000 children living on the streets in France and more than 400,000 across Europe. […]
![FRED & FARID Launches [Ai]magination, a Global AI Production Studio Tailor-Made for Brands, CMOs and Agencies in 2024.](https://marcommnews.com/wp-content/uploads/2024/01/HD_PR_KeyFrame_2880x1440_150DPI-701x351.jpg "FRED & FARID")
We need AI. But AI needs us. From the beginning of AI’s emergence in our industry, we kept an eye on its evolution and impact. From gathering a community of AI talents around the world, to producing two AI art exhibitions in Shanghai and Paris under the name ‘Aimagination’, we are now taking it to […]
The North Face and FRED & FARID Shanghai have announced a new collaboration to relaunch the TNF100, the iconic 100km ultra trail race, after a three-year absence. The event, known as “one of the toughest and most beautiful ultra trail experiences in the region,” has faced significant challenges in recent years, including the COVID-19 pandemic […]
FRED & FARID Shanghai has been appointed by TikTok to develop its campaign for the Chinese New Year. In partnership with top-tier Chinese star, Andy Lau, the leading creative agency created a brand TVC and dynamic opening screen assets using remote shooting methods. The campaign, which references the traditional Hongbao custom of giving red envelopes […]
Prime Video plays to the rhythm of Roland Garros with FRED & FARID Paris
The Creative / Culture Agency, FRED & FARID - with the cultural bases of Los Angeles, New York, Paris and Shanghai - announces today the launch of its newly redesigned website: fredfarid.com
FRED & FARID Announces New Website Launch
New LOUIS XIII Art Film With Solange Knowles And Guo Pei By Fred & Farid
FRED & FARID Paris joined forces with the Fondation Abbé Pierre to provide a winter awareness campaign featuring "The Good Life", a film developed by the agency and directed by Sarah Suco.
Fondation Abbé Pierre Unveils The Good Life w/ FRED & FARID Paris