Animated animals urge people to give them a day off in new Compassion in World Farming campaign

By on    Advertising, Latest, Marketing  

Animated animals urge people to give them a day off in new Compassion in World Farming campaign

Free The Birds, the brand communication and design agency, has created a new social media campaign for animal welfare charity Compassion in World Farming (CIWF), featuring animals asking people to give them a ‘day off’, by choosing plant-based foods for a change. Characters including Charlie the Chicken, Perry the Pig and Carmen the Cow appear in animations […]

Free the Birds creates brand identity and campaign for CIWF’s work on thoughtful food consumption

By on    Advertising, Latest, Marketing  

Free the Birds creates brand identity and campaign for CIWF’s work on thoughtful food consumption

 Free The Birds, the brand communication and design agency, has created a new campaign for animal welfare charity Compassion in World Farming (CIWF) encouraging consumers to consider what they eat and reduce their meat-based protein consumption as a result. The campaign emerged from a brand identity brief that Free The Birds took on for […]