Untold Insights launches SegmentAI – segments you can interact with Untold Insights, the company that blends deep customer insights with cutting-edge AI, has launched SegmentAI – segmentation that talks to you. Avery, the SegmentAI demo AI persona, has been created to show how users can have a direct conversation with their target audience. A 23-year-old […]
Full-service digital agency Human has launched “Always With You,” a global back-to-school campaign for America’s favorite backpack company, JanSport. The multimedia project is running until September 4. The agency won the JanSport business in 2022. The work will run on paid media, organic social—including TikTok, Instagram, Facebook, and YouTube—and a media event in New York. […]
Younger Millennials Consume Content Across All Formats Equally InMobi, a leading provider of content, monetisation, and marketing technologies that help businesses fuel growth, released insights from its 2023 survey about streaming subscription behaviour and found that younger consumers’ content preferences show a significant shift in the types of content they gravitate toward. The survey shows […]
THE RISE OF KIDULT HOMEMAKERS: GEN Z Are Making ‘LIFELONG’ Brand Associations As They Move Out Of Mum And Dads House
Young people choose saving over spending and want brands to work for the greater good, Wunderman Thompson study shows
The world’s youths, collectively dubbed generation Z, are frustrated and uncertain about the future, yet convinced they are capable of uniting to bring about change, according to a new study by Wunderman Thompson Intelligence. And even though the pandemic has stirred up every aspect of their lives, gen Zers remain unshaken in their core values, […]
Brands are failing to engage younger generations with their loyalty programmes, according to a new whitepaper by Mando-Connect and YouGov which launched on Tuesday 3rd March at The IPM’s Loyalty Dynamics event. The report reveals that while 76% of British people are currently members of loyalty programmes, some 44% of men aged 18-24 don’t use […]
Mention Me’s third annual research report into shopping trends has found 39% of the 2,000 UK consumers questioned do not plan to shop on Black Friday at all. However this is a sharp decrease from last year’s figure of 53% and 2017’s of 63%, suggesting that the annual shopping event might be gaining even more […]
90% of 18 to 20-year-olds believe that brands have a responsibility to tackle climate change in some way, according to a new research study from Havas Media Group. The study, entitled Coming of Age, uncovers insights into the two million young people who have become eligible to vote since the EU referendum in June 2016. […]
As the first Gen Z graduates start joining the job market en masse, new research shows that Millennials see the up-and-coming generation as being more money-minded and less collaborative – but more focused. According to a six-country survey by research experts B2B International, in which over 900 HR and Business Managers were interviewed, 61% of Millennials see the youth of today as caring more […]
Research released on July 30 has shown that seven out of ten young people (69%) think they’re being stereotyped in society – and that the most common labels are that they’re self-obsessed (35%), video gamers (33%) and lazy (32%). It also highlighted that young people see social media platforms as the best at representing their […]