Yves Saint Laurent Beauty And BETC Etoile Rouge Declare Their Love For Paris In The New Mon Paris Fragrance Campaign

Yves Saint Laurent Beauty And BETC Etoile Rouge Declare Their Love For Paris In The New Mon Paris Fragrance Campaign

To celebrate the launch of Mon Paris Intensement, BETC Etoile Rouge and General POP deliver the ” Mon Paris je t’aime ” (My Paris, I Love You) global campaign for Yves Saint Laurent Beauty. The campaign marks a new chapter in the unique love story that unites Yves Saint Laurent with Paris. Here, Yves Saint […]

BETC’s General POP and Air France Music launches “Never Miss Out”

BETC’s General POP and Air France Music launches “Never Miss Out”

Air France Music is launching concert search engine “Never Miss Out“, which was developed in association with General Pop, BETC’s entertainment production entity. Is the concert by your favourite performer sold out? “Never Miss Out” allows you to find new concert dates and book tickets to go, from a selection of nearly 300 artists listed. […]