To celebrate the launch of Mon Paris Intensement, BETC Etoile Rouge and General POP deliver the ” Mon Paris je t’aime ” (My Paris, I Love You) global campaign for Yves Saint Laurent Beauty. The campaign marks a new chapter in the unique love story that unites Yves Saint Laurent with Paris. Here, Yves Saint […]
Air France Music is launching concert search engine “Never Miss Out“, which was developed in association with General Pop, BETC’s entertainment production entity. Is the concert by your favourite performer sold out? “Never Miss Out” allows you to find new concert dates and book tickets to go, from a selection of nearly 300 artists listed. […]
Launched in 2014, Black Opium is today ranked 8th in Top World Fragrances. Four years after its launch and to support this success, Yves Saint Laurent Beauty wanted to renew the brand’s communication. To embody this new chapter, a new muse was chosen: Zoë Kravitz. The YSL Beauty Make up ambassadress and American actress was […]
BETC Luxe is Yves Saint Laurent Beauté’s global agency for all its fragrances. Together with General POP, they are launching their first ever film for the iconic perfume Mon Paris. It this new chapter, which reinterprets the vertigo of love at first sight, the French capital plays the role of the third lover of […]