Global aviation services group Air Partner has launched a new brand identity that unifies its wide range of services, created by global branding agency StormBrands. Through merger and acquisition, Air Partner had grown rapidly, bringing together multiple companies with individual identities, naming structures and cultures including group charter, private jet, freight, air evacuation and safety […]
McCann has promoted Karen Crum to the newly created position of Global Brand Strategy Director. During her tenure as Head of Strategy at McCann London, she has spearheaded strategy, and led teams behind numerous award-winning campaigns for the likes of Microsoft, Xbox and Mastercard, helping to take home the 2018 Cannes Lions Grand Prix in […]
Orange is launching a new awareness campaign designed to highlight the potential risks inherent in the use of digital services, but also the various tools available to tackle them. The creative concept places audiences directly in the context of a parent’s internal reflections as he offers his first smartphone to his daughter. His conflicted thoughts […]
The average person will spend 100 minutes each day watching online video in 2021, up from 84 minutes this year, according to Zenith’s Online Video Forecasts 2019 report, published on September 16. That’s the equivalent of watching 25 continuous days of video in 2021. The amount of time people spend viewing online video has grown […]
TripAdvisor, the world’s largest travel platform, announced the appointment of Havas Media as its global media buying agency of record. The new integrated marketing partnership will capitalize on Havas’ position within Vivendi, the parent company of Universal Music Group, among others. By leveraging its relationship with Vivendi – a media, content and entertainment leader […]
Wind, the leading international e-scooter sharing company, has unveiled a new superhero-themed brand identity as it enters a significant period of growth. Hot on the heels of a $50m investment round, Wind worked with award-winning London branding agency, Ragged Edge, to redefine their brand. Positioning Wind e-scooters as a secret super power, the agency created […]
The international “Choose your X” umbrella campaign from BMW is launched on the release of the new THE X1 and THE X6. It aims to establish consistent communication, not only for the newly announced vehicle models, but for all existing vehicles in the X Series. Thanks to the modular concept of the campaign, it is […]
Global advertising expenditure by healthcare brands will grow 3.6% this year to reach US$36bn, according to Zenith’s Healthcare Advertising Expenditure Forecasts, published on August 5. Zenith forecasts another year of 3.6% growth in 2020. This first exclusive survey of healthcare advertising in 13 key markets across the world builds on Zenith’s authoritative Advertising Expenditure Forecasts, […]
The transatlantic partnership of Bray Leino Limited and The Mx Group (Mx + Bray Leino) beat competition from global B2B agency giants to win the pitch for Cummins’ global strategy and communications agency of record. Cummins, a Fortune 500 company, is a leading manufacturer and distributor of engines, filtration and power generation products, generating over […]
ghd and creative agency Southpaw have launched the styling brand’s 15th annual ‘Pink’ campaign, in partnership with cancer charities worldwide. This year’s emotive campaign features tattoo artist David Allen, who has spent 10 years working with breast cancer survivors to create tattoos that conceal mastectomy scars. The work will feature women who have had mastectomy tattoos by […]