Independent creative agency, Impero will this week unveil a new, multi-market ‘Daiquiri Days’ campaign for Pernod Ricard’s Havana Club three-year-old rum – bringing some summertime swag to the Havana Club brand for the summer of 2019. The campaign will channel the spirit of Cuban street style, championing Havana Club’s new, highly instagrammable frozen daiquiri serve […]
BETC Paris presents a new international campaign for Total Excellium Fuels. In this ambitious production, we see the Total Excellium Fuel embodied by an army of super heroes with one mission – eliminate engine dirt, here represented by a horde of hideous and scabby old monsters. The film was directed by Simon McQuiod and produced […]
Duracell, one of the world’s greatest iconic brands has awarded Wunderman Thompson all global creative business, with the exception of the North American region. After a four-month multi agency competitive pitch with well over 10 agencies in the running, Wunderman Thompson will now be partnering up with one of the world’s most trusted and well-known […]
Working with ultra-successful beer brand, Cobra, BrandOpus were tasked with building upon their achievements, by widening their appeal to a broader audience, celebrating its versatility. Cobra beer was first created to provide Britain with a premium lager that had a smoothness perfect for drinking with Indian foods. Since its creation in 1989, the brand has […]
Accenture has entered into an agreement to acquire Droga5, one of the world’s most innovative and influential creative agencies. The New York-based agency will become part of Accenture Interactive, boosting its capabilities as an Experience Agency able to design, build and run customer experiences that grow brands and businesses. Completion of the acquisition is subject to customary […]
Despite being a part of the world’s most dynamic digital economy, U.S. consumers have the least amount of trust in businesses and a greater propensity to protect their data, per The Digital Society Index 2019: Human Needs in a Digital World. The global study, released by leading advertising and digital communications group Dentsu Aegis Network, polled […]
VCCP has promoted International Business Director Suzie Roberts to International Managing Director, in a move that will see her continue to develop VCCP’s global presence. An integral member of VCCP, Suzie has worked with the agency for 15 years. She has been instrumental in creating the agency’s micro-network and in ensuring that VCCP operates seamlessly […]
Stronger-than-expected internet advertising will drive 4.7% growth in total global adspend in 2019, according to Zenith’s Advertising Expenditure Forecasts, published on March 25. That’s substantially ahead of the 4.0% forecast made in the previous edition of the report, published in December 2018. Zenith forecasts 4.6% growth in both 2020 and 2021, ahead of previous forecasts […]
One in five internet users have made a booking for travel or leisure activities after receiving a link or recommendation via private messaging apps – such as WhatsApp and Facebook Messenger – according to new research from GlobalWebIndex and socially-led creative agency We Are Social. The study, which looked at more than 3,000 internet users […]
Booking.com, one of the world’s leading digital travel platforms, launches their first ever global employer brand campaign entitled ‘Expand Horizons’. Shot across three continents, the campaign shares a personal peek inside the tech company’s global work community — with Booking.com’s very own employees starring in the campaign. Expand Horizons showcases more than 100 of Booking.com’s […]