Wavemaker gives UK Government’s Go Ultra Low campaign a voice with launch of Amazon Alexa and Google Assistant App

By on    Advertising, Latest, Media, Mobile  

Wavemaker gives UK Government’s Go Ultra Low campaign a voice with launch of Amazon Alexa and Google Assistant App

Go Ultra Low, the joint government and industry campaign to promote the uptake of electric vehicles, has launched its new Electric Vehicles Voice App developed by Wavemaker. The Electric Vehicles Voice App will be part of a national ad campaign across radio, out of home, digital display, broadcast VOD and social. The creative, developed by […]

Now Agency creates an optical illusion spot for Go Ultra Low

By on    Advertising, Latest, Marketing  

Now Agency creates an optical illusion spot for Go Ultra Low

Go Ultra Low, the government and car industry-backed initiative to raise awareness of electric cars, has launched a new campaign, as it seeks to increase acceptance and normalise electric vehicles. Developed by creative agency Now, the work aims to shift consumers’ mind-set towards electric vehicles by creating emotional appeal, repositioning them as desirable and redefining the […]