Goodyear Transform the Hamburg Paddlesteamer

Tire Company Goodyear launches its new summer tire EfficientGrip Performance with an unusual marketing idea. The paddle-wheel of┬áHamburg’s famous steamboat “Louisiana Star” was covered with a special design that transforms it into an almost 7 meter high tire. The paddle wheel-tire was seen in the Port of Hamburg and on the river Elbe. Since 1999 […]