Britvic Celebrates Innovation and Growth on 80th Birthday

Britvic Celebrates Innovation and Growth on 80th Birthday

Britvic is publishing a video showcase of some of its most iconic and innovative advertising campaigns from across its markets to celebrate its 80th year as a leading soft drinks company, having first opened its doors for business in 1938. The video showcases some of the company’s favourite characters, from the R.White’s ‘Secret Lemonade Drinker’, […]

Video is fastest growing Ad Format

Video is fastest growing Ad Format

Driven by the rise in popularity of people watching online video, advertisers spent more on video ads than banner ads for the first ever time – according to the latest Internet Advertising Bureau UK / PwC Digital Adspend report. In the first half of 2017, advertisers spent £699 million on video ads – a 46% […]

Viga grows by 200% in six months as it expands further into US

Viga grows by 200% in six months as it expands further into US

Viga, the Next15 data collection agency, has grown its team to 35 staff in 2017, marking an increase of 200% in the last six months. The sharp rise means it stands to be the fastest growing Next15 research business, as it prepares to open the doors to its third US office in Dallas, Texas. Hires […]

TV, Digital Boost Univision Earnings

TV, Digital Boost Univision Earnings

TV and digital revenues boosted Univision to double-digit growth for its second-quarter earnings results. The Spanish-language TV and media company had nearly a 30% gain in profits to $40.7 million compared with the year-ago profit of $31.8 million. Revenue rose 10.4% to $676.5 million. TV and digital revenue rose, while radio revenue was unchanged. Randy […]

Reports: UK digital economy ’40 per cent bigger’ than previously thought

Reports: UK digital economy ’40 per cent bigger’ than previously thought

Digital companies are likely to employ three more people than non-digital employers according to a report by the National Institute of Economic and Social Research, which claims a fresh approach to measuring the UK’s digital economy has revealed it is 40 per cent bigger than previously thought. The report, which was commissioned by Google, claims […]

China’s Department Store Retail Market Doubles in Value Over Past Six Years

China’s Department Store Retail Market Doubles in Value Over Past Six Years

While department stores in China have faced ever more increasing competition from other formats and retail channels in recent years – new research from Mintel reveals just how much this sector has flourished. Reflecting the increased wealth of Chinese consumers – and the increased disposable income this has brought with it – Mintel’s research reveals […]