Created by AMV BBDO, the work is a celebration of an Irish summer as people go to great lengths to squeeze every last drop out of the season
GUINNESS Launches New Ad Campaign ‘LOVELY DAY FOR A GUINNESS’
Iconic beer brand recreates summer moments that look like refreshing pints
GUINNESS Declares The Start Of The Sunny Season With New OOH Campaign
· GUINNESS is lighting up 22 pubs across the country this December to celebrate their returning role as the hub of communities this festive season · The ‘GUINNESS Pub Choir’ will be making their debut in the GUINNESS advert with their version of the classic ‘Always on my Mind’ · The GUINNESS Raising the Bar programme has helped one in three British pubs weather the impact of the pandemic through financial support, staff training and equipment
GUINNESS “Lights Up The Local” This Christmas Supporting Pubs
The new campaign follows the £30m worth of support from GUINNESS to the UK pub & hospitality industry over the past 14 months
Guinness Unveils Ode To The Pubs Ahead Of Reopening By Reminding Fans ‘GOOD THINGS COME TO THOSE WHO WAIT’
Guinness have teamed up with sports legend Rio Ferdinand for a new, Pan-African partnership.
Guinness Night Football, taking place later this month in Lagos, is the culmination of Guinness and HeyHuman’s campaign across the continent thus far. Two hand-picked five-a-side teams, comprising consumers and African music celebrities, will play the beautiful game in the dark, covered in fluorescent neon lights, in an aircraft hangar – all compèred by Ferdinand. […]
Behavioural communications agency HeyHuman is launching the first pan-African Guinness Innovation campaign to support Guinness Smooth, a refreshing new variant. The campaign will run across five markets and is designed to address the perception of Guinness and recruit younger and female consumers into the stout category. HeyHuman was involved in developing the brand and campaign […]
Vodafone Ireland today launched “Who We Are is How We Play” the next phase of the brand’s “Team Of Us” sponsorship of the Irish rugby team. Vodafone and award-winning agency Target McConnells developed the “Team Of Us” platform with the aim of creating the most interconnected team and fanbase on the planet. Now, in year […]
Guinness has launched a highly targeted, out-of-home (OOH) campaign for its iconic draught stout that uses data to reach Guinness fans based on their location, behaviour and affinity to the brand. The campaign draws mobile data from apps, Instagram and Twitter to identify a bespoke audience demonstrating a passion for sports and pubs, combined with […]
For the third year running, AMV BBDO picked up the Google FAB Agency of the Year Awardat the 18th International Food and Beverage Creative Excellence Awards (The FAB Awards) at The Hurlingham Club. The winner of the award is the agency with the most points accumulated from nominations, FAB Awards & FABulous Awards on the night. […]
Guinness has rolled out a new TV campaign to promote the ‘Arthur Guinness Projects’, a new philanthropic initiative from Guinness, which aims to find and celebrate creative talent in Ireland. Developed by AMV BBDO, the campaign comprised of two 30-second TVCs that showcase a broad mix of applicants to the project. In keeping with the […]