Guinness has launched a highly targeted, out-of-home (OOH) campaign for its iconic draught stout that uses data to reach Guinness fans based on their location, behaviour and affinity to the brand. The campaign draws mobile data from apps, Instagram and Twitter to identify a bespoke audience demonstrating a passion for sports and pubs, combined with […]
For the third year running, AMV BBDO picked up the Google FAB Agency of the Year Awardat the 18th International Food and Beverage Creative Excellence Awards (The FAB Awards) at The Hurlingham Club. The winner of the award is the agency with the most points accumulated from nominations, FAB Awards & FABulous Awards on the night. […]
Guinness has rolled out a new TV campaign to promote the ‘Arthur Guinness Projects’, a new philanthropic initiative from Guinness, which aims to find and celebrate creative talent in Ireland. Developed by AMV BBDO, the campaign comprised of two 30-second TVCs that showcase a broad mix of applicants to the project. In keeping with the […]
Diageo, owner of GUINNESS®, today announces details of a new multimedia advertising campaign that will run in both Great Britain and Ireland. The new creative campaign reinforces the brand positioning – „Made of More‟ – and features a TV advert entitled „Cloud‟, to be exclusively previewed on the UK and Irish Guinness Facebook page on […]