The winner of the award is the agency with the most points accumulated from nominations, FAB Awards & FABulous Awards on the night.
Remarkably it is the third consecutive year in which AMV BBDO have taken home the plate, an astonishing testament to the consistency of the agency’s output.
Ian Pearman, Group Chairman and Group CEO AMV BBDO commented: “To win Agency of the Year at The FAB Awards three years running is a source of great pride for our people and clients. Food and drink is a crowded category and to have standout work recognized by FAB is fantastic.”
They had a total of 12 nominations in the show, five of which won FAB Awards. These five FABs were spread over five different categories and four different clients, another indication of the variety in quality of their creative output.
AMV BBDO’s awarded work on the evening and the category in which they were awarded, are as follows:
- Pepsi Max – The Perfect Ride – Ambient
- Sainsbury’s – Mog’s Christmas Calamity – TV and Cinema Advertising
- Guinness – Rugby: The Right Path – Branded Entertainment
- Snickers – Vloggers – Online Advertising
- Sainsbury’s – Little Twists – Integrated Campaign
“AMV BBDO have been simply and consistently FABulous. They have produced excellent projects year after year for their clients and our judges have in turn recognized them for their brilliance over and over again yearly. Fully deserved winners of the Google FAB Agency of the Year for the third year in a row,” said FAB Awards President, N.Nayar.
A full list of the various Finalists and Winners of The 18th FAB Awards can be seen here.