The GumGum Platform™ and Mindset Graph™ connect contextual, attention, and creative to deliver relevant, privacy-respecting ads that enhance user experience and empower brands to drive outcomes GumGum, the contextual-first technology leader transforming digital advertising, today announced the launch of the GumGum Platform, a flagship solution that unifies its three main product lines: GumGum Contextual, GumGum […]
GumGum Strengthens Executive Leadership with Award-Winning Media Veteran GumGum, the leading contextual-first, global digital advertising platform, is excited to announce the appointment of Kerel Cooper as its new Chief Marketing Officer (CMO). “We’re absolutely thrilled to welcome Kerel as our new CMO,” said Phil Schraeder, CEO of GumGum. “This is a game-changing moment for us […]
GumGum, a leading contextual-first, global digital advertising platform, and ShowHeroes, a global leader in contextual online video and CTV advertising, have announced an exclusive global partnership, with a special focus on the U.S. market. Starting today in North America, GumGum, through this partnership, offers its advertisers access to ShowHeroes‘ global premium video real estate, reaching […]
Playground xyz, the leading attention measurement and optimisation platform (part of GumGum), today unveils the results of a campaign for Heineken-owned Spanish lager brand, Cruzcampo. Building on Playground xyz’s proprietary Attention Time metric – the length of time, in seconds, that an ad is directly looked at – the campaign leveraged their new Optimal Attention […]
The Integrated Media Business Completes the Global Rollout of The Mindset Platform™, GumGum’s Cookieless Solution for the Future of Digital Advertising GumGum, the leading contextual-first, global digital advertising platform, today announces the integration of Playground xyz’s media portfolio into its Asia-Pacific (APAC) business – creating a powerful suite of AI-powered, advanced contextual ad solutions to […]
Playground xyz, the leading attention measurement and optimisation platform, has unveiled a revolutionary attention framework, to help brands find their Optimal Attention. This cutting-edge approach offers advertisers a bespoke and in-depth understanding of how Attention Time directly influences outcomes, marking a new era in attention measurement. Over the past five years, Playground xyz has been […]
GumGum taps Frank Sueltmann, OMD, Nielsen alum, for the role GumGum, a contextual-first, global digital advertising platform, today announced the appointment of Frank Sueltmann as Managing Director of Northern Europe. Frank has joined GumGum’s EMEA leadership team and is the most senior hire the company has made in the region. As Google officially begins to […]
GumGum’s Mindset IndexTM gives brands the power to identify the contextual categories securing the highest levels of attention to drive outcomes and stay in sync with customers’ mindsets GumGum, the creator of mindset technology, is proud to introduce its groundbreaking Mindset IndexTM, a powerful new data insight platform poised to redefine how brands gauge audience […]
GumGum’s new CTV overlay ad helps The Trevor Project amplify support for LGBTQIA+ youth GumGum, a contextual-first, global digital advertising platform, announces remarkable results of its pro-bono CTV In-Video campaign with The Trevor Project, the leading suicide prevention and crisis intervention organisation for LGBTQ young people. The campaign, part of a new initiative by GumGum […]
GumGum, a contextual-first, digital advertising platform, announced its significant growth as the industry moves into a post-cookie world. GumGum will continue to focus on scaling the organisation with the hire of seasoned executive, Michelle Hulst, who will be joining GumGum as President. She will lead GumGum’s global advertising business as well as drive the worldwide […]
