GumGum Powers Into Europe As New Research Shows Consumers Reject Behavioural Ads

By on    Agency, Innovation, Latest  

Survey reveals over three quarters of UK consumers indicated they are more comfortable seeing online ads that align with a digital environment over ads based on browsing history.

GumGum Powers Into Europe As New Research Shows Consumers Reject Behavioural Ads

GumGum, a contextual-first advertising technology company, today signals the next phase in its mission to shape the future of the digital advertising industry with the launch of its newly combined operation with JustPremium, heralding the official launch of the GumGum brand in 6 new European markets. GumGum is also launching new research revealing UK consumers’ […]

GumGum study shows a resurgence in contextual targeting in advertising, but highlights room for industry to grow

By on    Advertising, Latest, Marketing, Media  

GumGum study shows a resurgence in contextual targeting in advertising, but highlights room for industry to grow

 Almost half (49%) of businesses in the US are using contextual targeting in their advertising mix with 32% relying on contextual targeting in the UK, according to a new research report “Contextual Advertising: The New Frontier.” The report, released on September 13 and commissioned by GumGum, an artificial intelligence company with deep expertise in […]

New GumGum research finds that 75%t of brands were exposed to brand safety issues in 2017

By on    Latest, Marketing, Media  

New GumGum research finds that 75%t of brands were exposed to brand safety issues in 2017

GumGum, an artificial intelligence company with deep expertise in computer vision, released market research findings, conducted in concert with Custom, Digiday Media’s creative content agency, examining the brand safety crisis impacting the advertising industry. The​ in-depth study investigates how brands, agencies and publishers are addressing this issue while also examining the ways to help identify […]

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