Vodafone leverages GumGum’s contextual intelligence platform to increase purchase intent around Samsung Galaxy Z Flip3
Vodafone leverages GumGum’s contextual intelligence platform to increase purchase intent around Samsung Galaxy Z Flip3
GumGum and Frameplay Partner to Deliver Contextually Relevant, Intrinsic In-Game Advertisements
Joint solution allows advertisers to amplify brand messages across premium gaming content creating a relevant and non-disruptive experience
UNDER EMBARGO UNTIL TUESDAY JUNE 14TH AT 3 PM BST
GumGum and Frameplay Partner to Deliver Contextually Relevant, Intrinsic In-Game Advertisements
GumGum Announces Industry First Contextual Partnership with Tumblr
Tumblr becomes the first social platform to leverage Verity™, the only contextual solution with MRC content-level accreditation for contextual analysis, brand safety and suitability
GumGum, a contextual-first global digital advertising platform, today announced a partnership with social network Tumblr, owned and operated by Automattic, to introduce GumGum’s advanced contextual targeting capabilities across the platform. Tumblr now becomes the first social platform to be supported by GumGum’s proprietary contextual solution, Verity™. And Tumblr, which helped establish GIFs as a popular […]
GumGum and Invincible Entertainment announce partnership on new CTV ad integration
GumGum and Invincible Entertainment announce partnership on new CTV ad integration
GumGum Appoints Harmen Tjaarda As Managing Director For Four European Markets
The fast-expanding US contextual-first ad tech company is empowering European advertisers to deliver creative, attention-grabbing advertising campaigns with a privacy-forward mindset
GumGum Appoints Harmen Tjaarda As Managing Director For Four European Markets
GumGum Partners With The Ad Council On Support For Ukraine
GumGum Partners With The Ad Council On Support For Ukraine
MarComm’ Star Parade: Meet Julia Linehan
MarComm’ Star Parade: Meet Julia Linehan
GumGum Powers Into Europe As New Research Shows Consumers Reject Behavioural Ads
Survey reveals over three quarters of UK consumers indicated they are more comfortable seeing online ads that align with a digital environment over ads based on browsing history.
GumGum, a contextual-first advertising technology company, today signals the next phase in its mission to shape the future of the digital advertising industry with the launch of its newly combined operation with JustPremium, heralding the official launch of the GumGum brand in 6 new European markets. GumGum is also launching new research revealing UK consumers’ […]
New Study Shows 49% Of Marketers Say They Are Looking To Contextual Advertising To Replace Cookies
New research from GumGum and Brand Innovators underscores the need for more education on contextual advertising
New Study Shows 49% Of Marketers Say They Are Looking To Contextual Advertising To Replace Cookies
GumGum study shows a resurgence in contextual targeting in advertising, but highlights room for industry to grow
Almost half (49%) of businesses in the US are using contextual targeting in their advertising mix with 32% relying on contextual targeting in the UK, according to a new research report “Contextual Advertising: The New Frontier.” The report, released on September 13 and commissioned by GumGum, an artificial intelligence company with deep expertise in […]