Gymbox, the antidote to boring gyms that reset expectations in the fitness industry, has appointed Quiet Storm as its lead creative agency. Replacing Mother as Gymbox’s agency, Quiet Storm will focus on creating communications that emphasise what makes it different to other gyms. The agency’s first work will break in January 2019 with digital & […]
Virgin Active, the gym brand, has launched a series of fitness emojis to help gym goers express themselves on social media. The 33 emojis depict exercises such as squats, burpees, the tree pose for yoga lovers, post-gym relaxation in a hot tub, and the different classes the gym chain offers. Clare Gambardella, the European marketing […]
The Clearing has rebranded gym chain Fitness First, scrapping the incumbent blue and white brand colours to create a look that symbolises ‘energy and strength’, according to the brand. The interiors of the gyms are being overhauled by Checkland Kindleysides. Richard Buchanan, The Clearing founder and director of consulting, says, ‘We wanted to create a […]