Gymbox’s latest OOH stunt challenges Londoners to keep up

Gymbox’s latest OOH stunt challenges Londoners to keep up

Gymbox, the London gym group shaking up the workout world, has partnered with independent creative agency Pablo to create an OOH activation challenge that encourages Londoners to work out. Pablo was tasked with bringing to life the gym’s philosophy of ‘Anything Goes’ – a belief that working out should be as fun as going out. In this […]

GYMBOX NODS TO THOSE WHO EMBRACE THE LONDON LIFESTYLE IN LATEST CAMPAIGN

GYMBOX NODS TO THOSE WHO EMBRACE THE LONDON LIFESTYLE IN LATEST CAMPAIGN

Disruptive London fitness brand Gymbox is gearing up to launch its latest out-of-home advertising campaign, illuminating what makes Londoners and their lifestyles unique. Dubbed ‘Made for London Life’, the campaign cleverly juxtaposes key aspects of London life; from dating and clubbing, to working late or the slog of daily commutes against the workouts the gym […]

Stiff competition: Viagra, cheese, cereal, and Gymbox team up for one of the weirdest adverts you’ve ever seen

<strong>Stiff competition: Viagra, cheese, cereal, and Gymbox team up for one of the weirdest adverts you’ve ever seen</strong>

The world of advertising has brought us some weird collabs over the last few years from Creme Egg mayonnaise to the infamous Weetabix and baked beans. This latest combo might be the weirdest of the lot. In what’s being dubbed “the world’s first quadruple collab” four brands with nothing in common have teamed up to […]

Gymbox looks to cut through the bullsh**t in new campaign from AMV BBDO

<strong>Gymbox looks to cut through the bullsh**t in new campaign from AMV BBDO</strong>

AMV BBDO has created a new campaign for Gymbox, the unconventional London based fitness chain following a brief to disrupt the category and reinforce its brand position as the “antidote to boring gyms”.  The campaign follows a survey with over 2,500 Londoners and revealed that almost half of respondents (48%) cites outdated motivational fitness quotes as […]